Your final case study paper should be 6-8 pages and will consist of 5 sections (each about 1.5-2.0 pages).

The first section should be an overview of the company Verizon:

· What does the company do?

· What product or service does it offer?

· Where is it located?

· Who are its main competitors?

· What is the market structure (e.g. pure competition, monopoly, oligopoly, etc.)?

· How is it regulated?

This first section should provide a background or base-line understanding of the company in support of the rest of the paper.

For the remaining four sections, should include the following:

• A demand analysis illustrating the most applicable terms, concepts, or ideas in Chapter 3 to include the following – consumer behavior (purchasing power and substitution effect), targeting, switching cost, positioning, price elasticity of demand (demand determinants), interpreting income and advertising elasticity.

• A pricing analysis illustrating the most applicable terms, concepts, or ideas in Chapter 14 to include the following – value in use/value based pricing (product specifications, ease of use, service frequency, change order responsiveness, loyalty programs, and empathy in order processing), couponing, bundling, price discrimination, and price skimming versus full-cost pricing.

• A “What they got wrong” analysis detailing a strategy mistake using the course concepts.

• A “What they got right” analysis detailing a strategy win using the course concepts.

If you are having trouble addressing or finding enough information for any of the sections above, you can augment your analysis by articulating what you think the company should do. For example, if you can’t find any information on your company’s value based pricing, explain how you would price the product or service and why. This is Organizational (managerial) Economics; make some decisions on behalf of your company and support them using concepts and ideas from the course!

The goal of this paper is to illustrate that you understand the concepts covered in this course and that you can apply them to a real company.

Remember to document or source borrowed research using the standard APA citation style. Extensive quoting is not necessary (and not additive to your grade). Reference the source, but, to the extent possible, explain the concept or strategy in your own words. For example, if you find a great article on your company’s pricing strategy, explain the article and concepts in your own words and source it. Do not cut and paste long passages of text. 

The paper should be 6-8 pages (or more) double-spaced, size 12 font Times New Roman, Calibri, or Cambria. The final paper is due on Sunday of Week 13.

Required Reading:

Read Se Yeon Choi, Goo Hyeok Chung, & Jin Nam Choi. (2019). Why are we having this innovation? Employee attributions of innovation and implementation behavior. Social Behavior & Personality: An International Journal, 47(7), 1–13. https://doi.org/10.2224/sbp.8124

http://search.ebscohost.com/login.aspx?direct=true&AuthType=shib&db=pbh&AN=137631636&site=eds-live&custid=s8501869&groupid=main&profile=eds_new

Assignment

This week’s journal article focuses on attribution theory and how it influences the implementation of innovation technologies. Two types of employee attributions are noted in the article (intentionality and deceptive intentionality), please review these concepts and answer the following questions:

Provide a high-level overview/ summary of the case study

Note how constructive intentionality impacts innovation implementations

Find another article that adds to the overall findings of the case and note how attribution-based perspective enhances successful innovation implementations. Please be explicit and detailed in answering this question.

Be sure to use the UC Library for scholarly research. Google Scholar is also a great source for research. Please be sure that journal articles are peer-reviewed and are published within the last five years.

The paper should meet the following requirements:

3  pages in length (not including title page or references)

APA guidelines must be followed. The paper must include a cover page, an introduction, a body with fully developed content, and a conclusion.

A minimum of five peer-reviewed journal articles.

The writing should be clear and concise. Headings should be used to transition thoughts. Don’t forget that the grade also includes the quality of writing.

Literature Review of Health Issue and Target Population

Title of Project: Heart Disease Mortality by Year and Jurisdiction in the United States, 2000– 2018.

A literature review is a necessary part of fully understanding the health issue you are trying to address. Reviewing the literature provides you with diverse perspectives that may support or oppose your own perspective on the issue. This is an essential part of the decision-making process as it relates to designing, implementing, and evaluating any public health program.

• Have you started reviewing different resources about your health issue? Have you been able to find current information?
• Have you been able to identify common themes as well as differences in addressing the issue?
• Have you found any evidence that supports the proposed intervention for your target population?

Prepare a 4–6-page literature review that focuses on the health issue and target population being addressed through the practicum experience. Include a minimum of eight (8) references presented in APA format. References should have been published within the past five years.

Required Reading:

Read Se Yeon Choi, Goo Hyeok Chung, & Jin Nam Choi. (2019). Why are we having this innovation? Employee attributions of innovation and implementation behavior. Social Behavior & Personality: An International Journal, 47(7), 1–13. https://doi.org/10.2224/sbp.8124

http://search.ebscohost.com/login.aspx?direct=true&AuthType=shib&db=pbh&AN=137631636&site=eds-live&custid=s8501869&groupid=main&profile=eds_new

Assignment

This week’s journal article focuses on attribution theory and how it influences the implementation of innovation technologies. Two types of employee attributions are noted in the article (intentionality and deceptive intentionality), please review these concepts and answer the following questions:

Provide a high-level overview/ summary of the case study

Note how constructive intentionality impacts innovation implementations

Find another article that adds to the overall findings of the case and note how attribution-based perspective enhances successful innovation implementations. Please be explicit and detailed in answering this question.

Be sure to use the UC Library for scholarly research. Google Scholar is also a great source for research. Please be sure that journal articles are peer-reviewed and are published within the last five years.

The paper should meet the following requirements:

3  pages in length (not including title page or references)

APA guidelines must be followed. The paper must include a cover page, an introduction, a body with fully developed content, and a conclusion.

A minimum of five peer-reviewed journal articles.

The writing should be clear and concise. Headings should be used to transition thoughts. Don’t forget that the grade also includes the quality of writing.