Writing Homework Help
Cal State Los Angeles Philosophy Unsung Hero Advertisement Analysis Paper
This writing project includes a comprehensive application of the elements of critical reasoning that we are studying in this course. The main objective is to use the critical thinking strategies described in the course to analyze and evaluate contrasting arguments. You can preview the requirements for the final paper in the Week 8 assignment below.
This is not an opinion piece or persuasive essay. The goal is to present contrasting arguments using information from credible sources and to evaluate the strengths and weaknesses of these positions using content from the course.
As you put this together, are you following the critical analysis process that we emphasize in critical reasoning? This means fairly considering all research equally before reaching a conclusion.
Your rough draft should include 1–2 paragraphs for each of the following elements:
- Introduction: Identify the issue/topic. Provide the necessary background and important recent developments. Define key terms and concepts.
- Arguments and Counterarguments: Summarize the best arguments on both sides of the issue. Include relevant research from credible sources used to support each conclusion.
- Evaluation of Critical Thinking: Assess the strength of the arguments and the quality of thinking surrounding this issue.
- Identify weaknesses in critical thinking such as fallacies, rhetorical devices, vague language, and cognitive biases. Provide specific examples of how these weaknesses appear in arguments, using terminology and definitions from the course
- Evaluate the quality of scientific and anecdotal evidence using the standards of inductive and deductive reasoning described in the course. Consider the quality of causal relationship, analogies, generalizations, and/or moral reasoning.
- Conclusion: Analyze the totality of research and offer a critical thinker’s response to the issue. Identify your own position and experience with the issue and explain how your thinking of the subject has evolved as a result of your analysis.
Where did you find the advertisement ?
Briefly describe the scenario depicted in the advertisement.
What product is advertised?
Who is the audience for this advertisement? How do you know this?
Identify the main claim in the advertisement.
Is the claim credible? Why or why not? Use class terminology to explain.
What might make the claim more credible? What might make it less credible?
How does the author use rhetorical strategies to sell this product to its audience?
Does the advertisement reveal any cognitive biases? Which ones and how?