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FIDM Web Influencers on Social Media Discussion

 

Read Chapters Nine and Ten from Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World.

Write three-paragraph (each paragraph must be between 3 and 8 sentences each) for Individual Posting addressing the question below. Make sure to include a minimum of two references (and citations in the body of the post). You might consider visiting the company’s website as one source.

Question:

Define and explain influencers.