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The Strategic Management Process

An effective strategic management process lays the foundation for sustainable competitive advantage. Strategic leaders design a process to formulate and implement the strategy. Consider your chosen firm and how its leaders formulate and implement a strategy to sustain a competitive advantage.

For this module, complete or answer the following:

1. Identify the major goals of the company. What are its short-term versus long-term goals? What resources must the firm acquire to achieve its long-term goals?

2. Trace any changes in strategy that you can identify over time. Try to determine whether the strategic changes of your selected firm are a result of intended strategies, emergent strategies, or some combination of both.

Paper Submission Details:

• Submit the assignment in Microsoft Office format.
• Format the assignment using APA formatting and writing style.