Read Article 1: Walmart, Amazon scrambling to comply with India’s new e-commerce rules (Links to an external site.)and discuss which factor(s) discussed in chapter 1’s reading are predominantly at play in the article. Justify your answer.

Discuss also the article in terms of risks and rewards for Amazon and Walmart. In other words, what are the benefits for these two companies in expanding into China, and what are the risks (see chapter 1).

Discuss the article in terms of reasons companies give in wanting to enter new markets and reasons why companies avoid international expansions (refer to the beginning of chapter 2 and relate it to the article, by finding those reasons that apply to this situation)

Do not use essay formatting with citations and references, instead write the article number followed by the question being answered. For example:

Article 1
Factors at play in the information presented: Bla Bla ….
Risks and rewards for Amazon:
Risks and rewards for Wal-mart:
Reasons why Amazon would want to enter/avoid the Indian Market:
Reasons why Wal-mart would want to enter/avoid the Indian market:

Read article 2 How Coca-Cola Plans To Make India Its Third Largest Market (Links to an external site.)
Discuss the article in terms of

• Risks and rewards for Coca-Cola.
• What is driving the company’s expansion into new products, why India?
• In your opinion what are the strengths and weaknesses of Coca-Cola in today’s market conditions (think in terms of you as a consumer)?

Again use formatting where you specify the article number followed by the following subheadings: “Risks and rewards”, “Expansion Drivers” and “Opinion of Coca-cola’s strengths and weaknesses”.

Read Article 3

Start by reading https://www.coca-colacompany.com/content/dam/journey/us/en/our-company/history/coca-cola-a-short-history-125-years-booklet.pdf (Links to an external site.) . Write a summary of the history of the company from an international marketing perspective highlighting those events in the history of the company that has marketing relevance (meaning that it relates to either price, product, place, and/or promotion). Open and use Cocacola template-1.docx Download Cocacola template-1.docx to write your summary of relevant information in the five boxes.