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TSUNY Consumer Behavior Questions

 

I’m working on a marketing discussion question and need an explanation and answer to help me learn.

1. What is the theory of Inattention-based account of misinformation sharing?

2.The authors suggest that the theory of inattention-based misinformation sharing may not apply in the Covid context – why do they say so? In light of recent development (Covid is now almost two years old)s, do you agree with their reasons?

3. What is truth discernment? How do the authors measure truth discernment in Study 1? Show an example with the actual stimuli used by the authors.

4. The authors use a 6-item cognitive reflection Tes(CRT) in Study 1 – what are the six items? How were these items correlated with belief in false headlines, belief in true headlines, sharing of false headlines and sharing of true headlines – explain in simple English what these correlations mean.