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BUS 4993 Strayer University Brands and Competitive Advantage Global Economy Paper

 

Help me study for my Business class. I’m stuck and don’t understand.

  • Many companies use their brand as a competitive advantage. Given your knowledge about the global economy, identify three brands you believe have the strongest likelihood of remaining a source of advantage in the 21st century and explain why. Explain the effects you believe the Internet’s capabilities will have on the brands you identified in the previous discussion and what the owner of the brand should do in light of them.