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SJCC Facial Recognition Technology and Hospitality Business Discussion
We have discussed the structural database process in this chapter. The opposite of structured data is the so-called “unstructured” data, for example, voice, image, text documents, hand-written documents, etc. The phrase unstructured data usually refers to the data is difficult to record them in a traditional row-column database (www.techopedia.com (Links to an external site.)). Image-related data (photos and videos) is one of the most popular unstructured data. It has been generated in enormous amount everyday. Just think about how many pictures or vides were taken by your cell phone everyday.
In recent years, there are some breakthroughs in processing image-related data.
How we teach computers to understand pictures | Fei Fei Li (Links to an external site.)
Facial recognition technology is one of the image processing technologies. You might already use facial recognition technology to unlock your laptop or cell phone. In an industry study by Oracle, facial recognition technology is identified by hospitality professionals as one of the top technologies which might have a big impact on hotel operation to 2025, https://www.oracle.com/webfolder/s/delivery_production/docs/FY16h1/doc31/Hotels-2025-v5a.pdf (Links to an external site.). Facial recognition technology has been used by the casinos in Las Vegas to detect cheating for many years. For example, this video talked how facial recognition technology could be used by casinos for detecting cheating and security.
This video talks about how facial recognition technology could be used for event security management.
Face Recognition for Event Security and Management by FaceFirst (Links to an external site.)
The following incident might not happen if the White House installed facial recognition technology.
https://youtu.be/g44_MTMH4oA (Links to an external site.)
So, how does facial recognition work? This video explains how facial recognition technology works.
Facial Recognition: What you need to know about tech that knows you (Links to an external site.)
However, there are lots of concerns about using facial recognition technology.
In April 2019, San Francisco became the first city in the US to ban the police to use facial recognition technology.
San Francisco bans facial recognition technology (Links to an external site.)
Discussion Questions:
For this week’s discussion board, please discuss
- What is your experience with facial recognition related technology?
- What areas of the hospitality, tourism and event businesses could benefit from facial recognition technology? How?
- What are the pros and cons of utilizing facial recognition technology?
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