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TOPIC 1: Branding Success through IMC 

PROMPT: Southwest Airlines is known for brand recognition. One reason for Southwest’s brand equity and success is that the company can create clear, concise, and memorable messages that communicate its offering and position. Find one example of a Southwest Airlines campaign and discuss how it reflects the elements of integrated marketing communications (IMC). 

TOPIC 2: Promotion Mix

PROMPT: Tubby Todd Bath Company is a body care products company launched in 2014 with a focus on sustainable and gentle products for families. Visit the website to review products and company information. Then, consider the promotional mix (advertising, sales promotion, personal selling, public relations, and direct/digital marketing). Choose two of the promotional tools to communicate what you believe is the primary message of Tubby Todd. For your discussion, state the primary message and then why each of the two promotional tools are appropriate to communicate the message to consumers.

PROMPT: Communications technology has changed in the last decade. Consider a product that has been available in the United States for more than 20 years. Then, describe how the communication has changed from at least 10 years ago. Does the marketing engage a more specific group of consumers? What new media is used to communicate the company’s message?