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Entrepreneurship Creating a Marketing Plan Market Analysis Discussion
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Proposed company name: |
Configuration Technology Services |
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Proposed product or service: |
Engineering Product Design Services |
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Why is this company name significant? |
As the name describes we bring new technology to the product we are that we’re one of the best in the industry. |
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Company Mission |
We are the preferred design, technology, and innovation partner, creating differentiated products and services that delight customers and drive business growth |
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Why did you choose this product or service? |
The type of capabilities we have is very different from other organizations. We have a set of creative folks and a set of engineering talent. This is a unique combination, which brings value to our customers. We bring design and technology together. |
The Market:
- Customers: Who are they and what do they need?
- Company Analysis: Your firm’s strengths and weaknesses relative to this marketing and the offering
- Collaborators: Your collaborators should include supplier and/or distributors or retailers.
- Competitors: Who are they and what are they doing?
- Business climate: This section includes the opportunities and threats created by environmental forces, such as government regulations and legislations, the economy, and social, cultural, and technological forces.
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Remember, the focus of your marketing plan should center on a unique company and product or service. Essentially, you are an entrepreneur marketing your startup company’s unique product or service.
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