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Pima Medical Institute Tucson Home Care Staffing Agency Market Analysis Paper
In this assignment, you will analyze both the industry and your own business (Home Health Care Staffing Agency for Physical Therapy). You will submit two items: a market analysis of 2-3 pages on a separate Word document and a PowerPoint slide containing a SWOT analysis.
Your market analysis must have the following components:
- Industry description and outlook
- Information about your target market
- Size of the primary target market
- How your health care facility can penetrate this market and make an impact
You may download and use the SWOT template or create your own (you must use the four square grid format on one page), but your submission be a PowerPoint slide and must include information for all four categories. List 3-4 items in each area.
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