Business Finance Homework Help

I’m working on a marketing question and need support to help me learn.

Please watch the following video regarding Spirit Airlines: http://www.viddler.com/embed/26c209e5 (Links to an external site.) . After
having read Chapter 8, which discussed product positioning strategies
(e.g. cost/price/value strategy versus nonprice strategy), how would you
say Spirit Airlines positions itself? What do you see as the pros and
cons of this strategy and with the way Spirit implements it?