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MKT 640 UMO Marketing Tools and Strategies Question

 

Assignment #2C Caterpillar (Ch. 13, pp. 394-395) Case report

  • Question #1. What were some of the key steps that made Caterpillar the industry leader in earth-moving machinery? Explain how Caterpillar’s products differ from competitors’.
  • Question #2. Discuss Caterpillar’s future. What should it do next with its product line? Where is the future growth for this company?