Business Finance Homework Help

Help me study for my Business class. I’m stuck and don’t understand.

Google Inc is a renowned technology giant; thus, the brief discussion in the sections below presents the company’s literature review. Part of the literature review includes content about its ethics concerning its mission, vision, and goals.

Literature Review

The first literature under review concerns the ventures made by Google. According to Friesike (2014), the distinction between a business incubator and a venture capital firm is that the former is after innovation while the latter is inclined to generate money. Thus, the front end of business incubators is filled with ideas and groundbreaking undertakings in line with the founding company. In the case of a capital venture, the emphasis is on the portfolio of companies offering a better investment window. In the case of Google, it attempts to integrate both approaches (Friesike, 2014). Unlike other tech companies, Google offers uniquely engages with and supports their ventures. For instance, the decision by the company to invest in tens of firms is an indication of the approach deployed by the firm. Also, it is common knowledge that the company openly invests in companies considered direct competitors of Google services and products, which sparks ethical concerns.

Another literature about Google is presented by Thompson (2015), whose interest is in the company’s mission and vision. Based on the article, the reflection of the direction taken by Google is exhibited in both their mission and vision statement. The enormous success attained by Google is attributed to the company’s adherence to its mission and vision statement coined during its founding in the late 90s. Its mission statement defines its business strategies; an example is an approach taken in innovating products. In the same fashion, the company aims for higher achievements, and the motivation is its vision statement which champions new and competitive innovations. The extent to which Google has come thus attributed to its drive to live up to the vision and mission of the company.

Further scope of Google as a company concerning ethics and how their drive to succeed influences them is highlighted in the literature written by Daniel & Palmer (2007). The articles discuss the goals of Google as a company which is to contribute to the organization of the lives of its users. The literature also discusses the foreseeable goals of the company. Based on the literature, the company’s executive reiterates that the decision to gather the personal data of its users has been the foundation of the company’s success and expansions over time. That is to say, the various personal information collected from individuals is made secret and turned into an asset with monetary value. Concerning ethics and the various allegations against the company over time concerning user privacy and personal information, this is a clear ethical concern (Daniel & Palmer, 2007).

Nonetheless, the focus of Google as a company, especially concerning future progress, is to engage user experience, which is built on the personal data collected when the users interact with the platform. Regardless of the ethical concerns related to gathering personal data, the company is inclined towards tailoring its products and services based on personal information. Thus, the company can offer most tailor-made services like telling its user what they intend to do specific day based on the information collected about them, including the ability to foretell the religion likely to be joined by the user. As thus, the literature regards Google as a thoughtful oracle but with no soul.