Business Finance Homework Help

The University of Texas Permian Basin Texan Kitchen Digital Branding Plan Paper

1. Cover Page (5 point)

2. “_____________” in the digital world (5 points)

3. Reference Market in the digital world (15 points)

4. Situation Analysis in the digital world (20 points)

5. SWOT Analysis in the digital world. (25 points)

6. Brand Identity (15 points)

7. Segmentation (15 points)

I am doing this project on a local restaurant called Texan Kitchen

In this part, your “Digital Branding Plan” should include the following section:

Brand Building in the digital world (15 points)
Overall Digital Branding Campaign Plan (10 points)
Channel 1 + Digital Branding Communication Strategies + Projected approach to measure (15 points)
Channel 2 + Digital Branding Communication Strategies + Projected approach to measure (15 points)
Channel 3 + Digital Branding Communication Strategies + Projected approach to measure (15 points)
Customer Relationship Management in the Digital World (you could also integrate this part into number 3, 4, & 5). (10 points)
Projected Budget plan for your Digital Branding Campaign Plan (15 points)
Conclusion (5 points)

After completing your digital branding plan, you are expected to “present” your plan with a narrated PowerPoint presentation. The length of your presentation is only 5 minutes and using no more than 6 slides including the title page and a “Thank you” page. Here is a possible structure of your presentation 1. Cover Page (5 points)2. Situation Analysis of this brand (present your SWOT Analysis table) (10 points)3. Digital Branding Strategy 1, Channel, Sample Activation Plan & How to Measure (10 points)4. Digital Branding Strategy 2, Channel, Sample Activation Plan & How to Measure (10 points)5. Digital Branding Strategy 3. Channel, Sample Activation Plan & How to Measure (10 points)6. Thank you, page. (5 points)