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FIDM Web Analytics & Mobile Marketing Discussion

 

Read Chapters Nineteen and Twenty from Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World.

Describe and explain one term or definition from the assigned reading.

three-paragraph (each paragraph must be between 3 and 8 sentences each).

Make sure to include a minimum of two references (and citations in the body of the post). You might consider visiting the company’s website as one source.