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Misaligned Goals between Sales and Marketing

Ralph Biggadike (May, 1979).The Risky Business of Diversification. Retrieved from https://hbr.org/1979/05/the-risky-business-of-diversification  Philip Kotler, Neil Rackham, and Suj Krishnaswamy (July-August, 2006). Ending the War between Sales and Marketing. Retrieved from https://hbr.org/2006/07/ending-the-war-between-sales-and-marketing  Jenny Cermak, Maryanne Hancock, Homayoun Hatami, and Roland John (October 30, 2014). Put the “and” Back in “Sales and Marketing”. Retrieved from https://hbr.org/2014/10/put-the-and-back-in-sales-and-marketing  Raymond O. Loen (May, 1964). Sales Managers Must Manage. Retrieved from https://hbr.org/1964/05/sales-managers-must-manage  Benson P. Shapiro (September, 1977). Can Marketing and Manufacturing Coexist?. Retrieved from https://hbr.org/1977/09/can-marketing-and-manufacturing-coexistUse the above article for supports too