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Georgia State University Cola Wars Case Discussion Questions
I’m working on a marketing case study and need an explanation and answer to help me learn.
Cola Wars Questions:
Why, historically, has the soft drink industry been so profitable?
How has the competition between Coke and Pepsi affected the industry’s profits? What factors caused Coke’s lead over Pepsi to dwindle over the years?
How can Coke and Pepsi sustain their profits in the wake of flattening demand and the growing popularity of non-CSDs? What can be done to grow the brand loyalty of bottled water consumers?
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