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Integrated Marketing Communications Discussion
I’m working on a marketing question and need guidance to help me learn.
2. Discuss how well you think your peer’s advertisement (not the product itself but the advertisement for the product) would work in the United States. Justify your thinking. Remember to identify the peer and ad.
3. Integrated Marketing Communications (IMC) proposes that various tools in the promotion mix can be used to reinforce a promotional message. Use your peer’s advertisement you discussed above. Select two components of the promotional mix and discuss how they could be combined to reinforce the promotional message of this advertisement.
1. The advertisement that I chose for my country (Lithuania) is called Vilnius’ Christmas Carol. I chose this advertisement for 3 main reasons. The first reason I chose this advertisement is because I absolutely and dearly LOVE Christmas. Second, in my opinion I believe that some of the best commercials and advertisements are created with more passion and creativity during this season. Last but not least, I like how the creator of this film advertisement made a harmless laugh with a Christmas carol and images of Vilnius’ about other people living on the western side of Europe and could not tell or explain when asked, where or which direction is Vilnius’. :)) May I add, that Vilnius’ is also the capital of Lithuania. So, according to the creator of this film, Christmas in Vilnius’ is amazing where ever YOU think it is. 🙂 I have inserted the video link below and it is a safe link, if you guys would like to view it.
The Vilnius’ Christmas Carol Film advertisement was created by Bechtle & Milzarajs, Lithuania for Vilnius, within the category of Hospitality, Tourism.
Description of Video:
Vilnius comes back to laugh at its own obscurity, but this time with a Christmas film. Inspired by the overwhelming amount of wrong answers received from Western Europeans when they were asked about Vilnius’ location, a unique Christmas Carol was created. To make it even more special, Jauna Muzika choir was invited to perform this new song, while scenes of the city preparing for Christmas are shown. Christmas in Vilnius: Amazing wherever you think it is.
Agency Network: Bechtle&Milzarajs
Published/Aired: October 2021
2. 
In my opinion, the message that the advertiser is trying to convey for Coca Cola is holiday unity. Coca Cola wants to restore its traditional winter characters in order to keep the traditional idea. By introducing a new twist on Christmas advertisements, it will allow customers to “add a little Coca-Cola magic to all of their gifts and holiday cheers”.
IMAGES: 1 & 2- Coca-Cola taps old favourites for big holiday push-CANADA
November 22, 2019
3. These advertisements are illustrating how Coca-Cola is dedicated to celebrating the gift of presence – over presents – through a seasonal campaign launching. Coca Cola uses festive icons like the Sundblom Santa Claus and the Coca-Cola Christmas Polar bears to convey a message of hope, promote unity, and uplifting during the holiday seasons.
“Coca-Cola’s mission is to:
– Refresh the world…
– Inspire moments of optimism
– Create value and make a difference
Although the company sells its products in more than 200 countries, however, they pursue a different strategy depending on the region, because the needs of potential customers differ from each other due to climate, income, culture or custom. Coca Cola’s cultural diversity advertisements for Canada includes a limited edition Canada 150 Coca-Cola mini can, a 60-second commercial developed specially for Canada 150, a commemorative book that tells the fascinating story of Coca-Cola’s history in Canada, and a commercial specifically created to celebrate Canada 150 with the ad, titled “The Great Canadian Chase”.
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