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AU Creating Cultural Change that Sticks Analysis

 

Help me study for my Business class. I’m stuck and don’t understand.

You are the CEO of a 5 year old company. You have noticed that employees have stopped innovating and you are eager to change this. Defend specific actions that you will take to encourage innovation and make sure that the cultural change “sticks.”

REQUIRED REFERENCES

Bartel, C. A. & Garud, R. (2009). The role of narratives in sustaining organizational innovation. Organization Science, 20(1), 107-117.

Katzenbach, J. R., Steffen, I., & Kronley, C. (2012, July-August). Culture change that sticks: Start with what’s already working. Harvard Business Review, 111-117.

Steel, J. & Murray, M. (2004). Creating, supporting and sustaining a culture of innovation. Engineering, Construction and Architectural Management, 11(5), 316-322.

Timmerman, J. C. (2009). A systematic approach for making innovation a core competency. Journal for Quality and Participation, 31(4), 4-10.