Business Finance Homework Help

Part I: This is where you write the plan for your target audience. What will you communicate to them?

State your key message clearly.

oDo not “bury the headline”—the main point should be presented directly.

oYour key message must be clear and concise.

Provide the necessary information and build credibility.

oProvide an appropriate amount of background information for the audience, given the type of communication.

oGet to the point without unnecessary verbiage.

oBuild your position as an expert or trusted colleague.

Present your key message with three or four supporting points or reasons.

oSupporting points should be appropriate for the context and needs of the audience.

oReasons should be compelling and relevant.

oResearch should be part of the support (5 sources)

End your proposal with a clear call to action for your audience.

oUse strong verbs to start your call to action.

oGive your audience members a reason why they should take the desired action.

oUse words the provoke emotion or enthusiasm.

Write professionally.

oCommunication should be clear and concise.

oCommunication should build logically.

oSentences should flow smoothly, using appropriate transitions and varying sentence structure.

oEmploy appropriate formatting for ease of reading and clarity of message (headers, bullet points, etc.).

Demonstrate professional presence in your writing.

oBe authentic and genuine in your communication.

oUse the appropriate tone and vocabulary for your audience.

oEstablish rapport to connect with your audience and grow the relationship.