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MGT 325 Southeastern University Chotukool Product and Process Innovations Case Study

What were the pros and cons of attempting to develop a refrigerator for India’s rural poor?
What product and process innovations did the Chotukool entail? Would you consider these incremental or radical? Architectural or Component Competence enhancing or competence destroying?
Did the Chotukool pose a threat of disrupting the traditional refrigerator market? Why or why not?
Is there anything you think Godrej should have done differently to penetrate the market of rural poor families in India?
What other products might the lessons Godrej learned which chotukool apply to?
Why is innovation so important for firms to compete in many industries?
What are some advantages and disadvantages of technological innovation?
Why do you think so many innovation projects fail to generate an economic return?