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Rowan Cabarrus Community College Gender Stereotypes Essay
Chapter 2 examines the influence of gender and culture on communication. As you complete this assignment, keep several things in mind:
- First, gender stereotypes involve both women and men, and can influence expectations around the types of job each sex should have, the types of activities each sex should enjoy, and/or the types of clothing each sex should wear.
- Second, a given advertisement might reflect one stereotype while countering another. For example, an image might depict a mother bringing her infant to the doctor (reflecting the stereotypical notion of women as caregivers) but the nurse at the doctor’s office might be a male (countering the stereotypical notion that nurses are always women).
- Third, culture informs our views on gender.
Action Items
You will use Wix.com to participate in a class-community blog for this assignment. Follow the instructions listed here unless otherwise directed by your instructor.
- Collect 3 print or Internet-based advertisements to analyze. Each advertisement must contain some text or language and must represent a different product.
- Write a 2-3 paragraph analysis for each image.
- Include the following:
- An analysis of each advertisement to determine the extent to which it:
- reflects a gender stereotype, or
- counters a gender stereotype, or
- both reflects and counters a gender stereotype
- An analysis of each advertisement to determine the extent to which it:
- Open the COMM150 Wix link sent to you by your instructor.
- Sign up for a Wix account.
- Read your instructor’s sample post.
- By Thursday, post your images and paragraphs to the blog of this module.
- Explore as many of your peers’ images and analyses in the blog as possible.
- By Sunday, post responses to at least two of your peers’ images using the “comments” button below each post.
REMEMBER: Include the citations for your selected images. You may add them at the end of each written analysis.