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Park University Differentiation Strategy and Distinguishing Products Discussion

What are the critical KSAs and competencies needed by senior managers of business units which follow a differentiation strategy? Why? What options are available for a company with no internally qualified candidates when the company has a policy of promotion from within?
Provide 2 to 3 examples of companies who hired executive level leadership [but below the CEOs] from outside the firm. Explain the need for this action, and the benefits of outside hiring.