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BUS 301 Grand Valley College Business Communication Questions

 

Question 1)

Benjamin has written an email to his academic advisor which begins:

Dear Dr. Lewis, as you may recall, due to my work schedule, I was unable to take the required 15 hours I needed to retain my scholarship at which time you graciously wrote to the Registrar asking to waive the hours requirement.

Based on just this portion of the message, you can determine that Benjamin is about to make what type of persuasive request?

Group of answer choicesFavor

Making an accusation

Claim

Requesting Information

Question 2)

While delivering constructive criticism, to avoid litigation charges and to respond ethically, only _____ must be included.

Group of answer choicesspecific facts

technical terms

evaluative words

trite statementsQ

Question 3)

Who among the following individuals follows a good practice when developing the reasons section of a bad-news message?

Group of answer choicesWarner, a manager at Belvania Inc., who reads the reasons section aloud to identify logical flaws

Dan, a manager at Licorice Inc., who presents the refusal before providing the reasons

Zoya, a manager at Ahoma City Corp., who writes the reasons section using the deductive approach

Meena, a manager at Bling Clothing Inc., who states company policy as the only reason for refusal

Question 4)

Identify a true statement about a solicited sales message.

Group of answer choicesIt is a message that is prepared to answer a potential buyer’s questions.

It is a message that is used to introduce a new product or service in the market.

It is a standardized message that includes general information about a product.

It is the primary appeal on which a persuasive message focuses.

Question 5)

In the context of a persuasive message, the central selling point:

Group of answer choicesshould be introduced early and reinforced throughout the remainder of the message.

is emphasized using abstract nouns and passive verbs.

refers to a benefit offered by a product or a service that is also provided by other viable alternatives.

should be written using the deductive approach.

Question 6)

Who among the following individuals follows a good practice when announcing negative organizational news?

Group of answer choicesBeth, a manager at Weston Inc., who uses a buffer to introduce a topic familiar to employees through previous communication

Tasha, a manager at Wisbania Technologies Inc., who uses an email rather than a printed memo for conveying a sensitive message

Amir, a manager at Olympaq Inc., who announces a negative news in the subject line of his message

Charles, a manager at Lakeville Associates Inc., who avoids providing an explanation to support a negative news

Question 7)

When writing a bad-news statement, use _____.

Group of answer choicesgeneral terms

concrete nouns

active verbs

trite statements

Question 8)

The second stage of crisis management is _____

Group of answer choicescrisis response

crisis recovery

pre-crisis planning

crisis prevention

Question 9)

Which of the following statements is true of persuasion?

Group of answer choicesIt is an honest, organized presentation of information on which a person can choose to act.

It involves irrational exaggeration of the features of the products or services that the sender is trying to sell.

It involves the incorporation of complex scientific equations in a message.

It is an attempt to trap someone into taking action favorable to the communicator.

Question 10)

Stacy is designing a new print ad for a popular soft drink. Rather than making the soft drink the main focus of the ad, she has decided to showcase an attractive, physically fit man playing frisbee with his dog in a park. Why did she take this approach?

Group of answer choicesShe wants to gain the audience’s attention

She wants to create goodwill

She wants to create credibility

She wants to address queries