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2. Timing of entry into the Indian market brought different results for PepsiCo and Coca-Cola India. What benefits or dis- advantages accrued as a result of earlier or later market entry?

3. The Indian market is enormous in terms of population and geography. How have the two companies responded to the sheer scale of operations in India in terms of product poli- cies, promotional activities, pricing policies, and distribution arrangements?

4. “Global localization” (globalization) is a policy that both companies have implemented successfully. Give examples for each company from the case.