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SMM Plan Part III

Producing and marketing a product without regard to ethical, legal, and social considerations is detrimental to the overall success of any company. In Week Seven write at least 800 words, writing the monitoring, tracking, measuring, and evaluating sections of the SMM plan. In addition, assess the Ethical, Legal, and Social Issues affecting your product or service, integrating a biblical worldview. You must also analyze the relationship between these issues.

Your research must also include at least 3 additional academic (e.g., journal articles) resources in addition to your textbook to support your conclusions). Format your paper consistent with APA guidelines.

Submit the project through the Assignment Manager link

IX.Monitoring

NOTE: Social media monitoring is the process of tracking, measuring, and evaluating an organization’s social media marketing activities. The selection of monitoring tools includes free and paid tools.

a.Tracking

NOTE: A tracking plan should choose optimal topics of focus, select platforms with the greatest concentration of the target audience, identify optimal keywords and phrases by studying how people actually describe brands or other topics, use Boolean operators to zero in the desired data, and adjust searches when they do not produce the desired results.

b.Measuring

i.Quantitative Metrics

ii.Qualitative KPI’s

NOTE: No social media marketing plan would be complete without well-defined quantitative and qualitative Key Performance Indicators (KPIs) to assess the headway being made in reaching the organization’s marketing goals.

c.Evaluating

NOTE: The aim of an appropriately focused evaluation is to produce a thorough description of the progress of social media marketing activities over time to reveal where strategies have succeeded or nose-dived, along with how things went right or wrong and why.

d.Social Media Monitoring Tools

NOTE: Well-defined marketing goals should drive the decision regarding which social media metrics to measure and, consequently, the selection of the most appropriate monitoring tools.