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CSU Coca Cola Soda Effective Market Segmentation Discussion
*** Study Guide with textbook information attached ***
Instructions
In this unit, we discussed the concept of market segmentation, which is defined as product positioning that subdivides the market to target specific customers. Identify a product that you have seen with either effective or ineffective market segmentation. Explain what makes the market segmentation effective or ineffective.
Your journal entry must be at least 200 words. No references or citations are necessary.
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