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Regent Core Values Coca Cola May Encounter when Entering New Markets Questions
Review Consumer Insight 2-1, Glocalization at Coca-Cola: Adapting Locally While Marketing Globally in Chapter 2 of the textbook. In your dialogue response please, answer the following questions integrating a Biblical worldview.
Which of the core values discussed in Ch. 2 might Coca-Cola encounter when entering various new markets?
Think about the 7 global considerations when entering a foreign market discussed in Ch. 2 and evaluate Coca-Cola on each of them.
Do you have any experience with finding different sorts of beverages in different countries or even regions of the same country? Share your observations and conclusions.
What are some of the ethical issues involved in cross-cultural marketing?
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