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Cross-Cultural Management(2500 words)
You are to write a coursework based on the following scenario:
Sam is a senior project manager a UK-based multinational company with subsidiaries all over the world. During his/her time in London headquarter, he/she works in a multicultural environment where his/her colleagues come from diverse backgrounds. Meanwhile, Sam often has to travel to other countries and work with people from different cultural backgrounds. To him/her, challenges of working cross-culturally often come from areas including communication, negotiation, leadership, motivation, teamwork and global assignment.
Your tasks:
1.Choose 2 areas from the above six organisational behaviour. Specifically, one from communication and negotiation, and one from leadership, motivation, teamwork and global assignments.
2.Outline and discuss the cross-cultural challenges Sam may face in each of your chosen areas. Support your discussion with relevant theories and materials (e.g., journal articles, news articles, books).
3.What is your advice to Sam for managing challenges in cross-cultural situations in general? Please discuss.
Task specific guidance:
•Your individual coursework should outline and discuss cross-cultural challenges and influences in different organisational behaviour. Simply describing or listing possible challenges will not answer the assignment question. Your explanations must be grounded in theory. In other words, your explanations must consider element/factors/components set out in the various theoretical perspectives we discussed in this module. Please refer to and review core and detailed knowledge and theories from topic 11 to 19 lecture recordings and chapter 3, 4, 6, 8, 10, 13, 14, 15 from the core textbook below. Please make sure that you understand the theoretical perspectives and models you use very well – e.g. what they are intended for, how they work and how they are related to other perspectives. More importantly, a synthesis of all topics learned the module in your own words, such as how cross-cultural challenges in different organisational behaviours are connected with each other, can distinct your mark under this criterion.Browaeys, M-J., & Price, R. (2019). Understanding Cross-Cultural Management. Harlow: Pearson Publication.
•Your individual coursework should highlight your critical understandings of cross-cultural challenges in different organisational behaviours. You need to demonstrate the awareness that cross-cultural challenges are context-specific, the notion of cultural stereotypes as a challenge and the explanation of how cultural paradox matters in these organisational behaviours.
•You must propose advices which are relevant to theories learned from the module and to the cross-cultural challenges your coursework report mainly discusses.
•You are also expected to use a variety of reliable sources to obtain information to support your arguments. For example, you might provide statistic results or a qualitative account from academic journals to support the idea that Japanese culture is characterised by high context communications. Relying on just one or two sources will most likely not be enough.
•You should also aim to build up your arguments on the basis of reliable information sources, such as reputable professional newspapers and magazines (The Economists, Harvard Business Review, …), websites of reputable non-governmental organisations and commercial and non-profit organisations (OECD, UNCTAD, WTO, Hofstede Insights…), government sources (Gov.uk,…) and academic journals and books.
•Suggested structure: Introduction (about 100 words), Main body with some subsections (about 1800-2000 words), Conclusion and recommendations (about 400- 600 words). Each subsection should deal with a specific topic relevant to your choice of areas – e.g. challenges in cross-cultural communication, challenges in cross-cultural team building, and so on.
General study guidance:
•As this is an individual coursework, you will demonstrate your competences in meeting all marking criteria. Please refer to Appendix 1 for further details.
•Avoid description of the content of material referred to – critical evaluation is required where specified.
•Cite all information used in your work which is clearly from a source. Try to ensure that all sources in your reference list are seen as citations in your work, and all names cited in the work appear in your reference list.
•Reference and cite your work in accordance with the APA 7th system – the University’s chosen referencing style. For specific advice, you can talk to your Business librarians or go to the library help desk, or you can access library guidance via the following link:
oAPA 7th referencing: https://library.hud.ac.uk/pages/apareferencing/
•Do not exceed the word limit / time / other limit.
Assessment criteria
•The Assessment Criteria are shown the end of this document. Your tutor will discuss how your work will be assessed/marked and will explain how the assessment criteria apply to this piece of work. These criteria have been designed for your level of study.
•These criteria will be used to mark your work and will be used to support the electronic feedback you receive on your marked assignment. Before submission, check that you have tried to meet the requirements of the higher-grade bands to the best of your ability. Please note that the marking process involves academic judgement and interpretation within the marking criteria.
Learning Outcomes
This section is for information only.
The assessment task outlined above has been designed to address specific validated learning outcomes for this module. It is useful to keep in mind that these are the things you need to show in this piece of work.
On completion of this module, students will need to demonstrate:
2. Describe key theories and frameworks in cross cultural management
3. Describe culture’s influence on organisational behaviour
4. Demonstrate competence in critical analysis of cross-cultural situations
6. Demonstrate effective oral/written communication
Please note these learning outcomes are not additional questions.
 

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  • BUS 117
    Fall 2020
    Final Exam
    “Applying Advertising to the Job Search”
    Total
    30 pts.
    Due
    Tuesday, Dec. 15
    In this final exam, you will be exploring an important topic of interest: yourself.
    This exam is meant to be a look into you, specifically you as an aspiring professional. Given that
    approximately 90% of the class is composed of seniors and juniors, your life after UCR is probably a
    very salient thought at this moment (even for those who are not upperclassmen, the earlier you begin
    thinking about these issues, the more prepared you will be for the future). You will thus have the
    opportunity to explore yourself as a young professional, through the lens of advertising.
    While the tendency is to cram for finals, I’m confident in saying that this is the one final where I’d
    encourage you to not cram the night before – instead, take some time to think through the parts of
    this exam. As you put in more time, you’ll put yourself in a better position to earn a good grade, but
    more importantly, you’ll put yourself in a better position to do well in an important area of your life.
    Part I – The Application
    The first part of this exam coincides with the first part of the job search cycle – the application
    process. Many of you will be sending out resumes to a wide number of jobs in the very near future.
    Most likely, your application criterion is based purely on interest – if it sounds interesting, you’ll
    apply. However, is that really the most optimal strategy? If you learned anything from this class, then
    you know the answer is clearly hell to the no! This section will thus walk you through the application
    process, while using the concepts of segmentation, targeting, and positioning to guide your thought.
    Step 1: Pre-STP (1 pt.)
    1. List 7-10 positions you’re applying for/are interested in.
    If you’re not on the job market quite yet, use this as an opportunity to look at potential
    jobs/internships you would apply for in the future. If you already have a job, then use this as a chance
    to think about jobs you’d consider applying to sometime in the future – it never hurts to have a threeyear plan in mind (…oh wait… it’s almost as if that was one of our assignments in this class… 😉
    Step 2: Segmentation (5 pts.)
    Take a look at the positions you just listed. These positions are obviously not all the same.
    1. Create a set of segmentation variables to segment your positions.
    2. Explain why you selected these segmentation variables.
    For the purposes of this final exam, you don’t need to use the demographic, geographic,
    psychographic, or behavioral distinctions that we’ve discussed in class (since they may be an
    awkward fit), but you will need to come up with your own segmentation variables (e.g., industry,
    skills required, job duties, etc.). nonetheless by which to categorize your list of jobs.
    Step 3: Targeting (5 pts.)
    Now that you’ve segmented your list of jobs, read through the job postings once again.
    1. Create a target market for yourself.
    2. Explain why you chose this target market.
    A few possible things to consider as you think about your choice: Is this target market a good match
    for your skills? Are you interested in this field? Are you qualified for this specific line of work? What’s
    your long-term goal? Can you see yourself in this career for the next twenty years? What do you think
    will bring you the most job satisfaction? etc. Think through questions such as these carefully – don’t
    mindlessly apply without putting thought and effort into why you’re applying.
    Step 4: Positioning (6 pts.)
    Now that you have a target market, how would you position yourself for that market?
    1. Write a positioning statement relating how you plan to position yourself as a professional, for
    your target market.
    2. Explain how your unique value appeals to your target market.
    3. Explain how your reasons to believe support your unique value.
    The key here is not just to say whatever unique value you can think of (even though you are a great
    person with many good qualities). What unique value will match well with what your target market
    is looking for? What reasons to believe will provide evidence of your value? That’s the key, and that’s
    why many people get frustrated during the application process – what they provide does not match
    well with what their target market is looking for! It’s important to have a unique value, but it’s more
    important to have a unique value that your audience actually values!
    Part II – The Interview
    Now let’s assume that you’ve applied to all the jobs in your target market, and given that you’ve
    followed the principles of advertising, you’ve received an interview for every job, of course. Now
    comes the second part – thinking about how to take what you’ve learned from Part I and apply it to
    the interview process.
    Step 5: Planning & Development (5 pts.)
    Before any interview, you should take some time to mentally project how you’d want the interview
    to go. By the end of the interview, what do you want the employer to know about you? In ten words
    or less, what do you want them to walk away saying about you (e.g., “This applicant is really
    personable and friendly,” “This applicant is knowledgeable about different programs,” etc.)? Think
    about this as you consider what your major selling idea (MSI) is.
    1. What’s your MSI? Explain how it builds on your positioning.
    2. Which of the two categories of MSI does it fall into line with? Explain why.
    Your positioning statement should be the backbone of your MSI. For example, if your unique value is
    that you have strong interpersonal skills, your MSI may be something like, “Tanya is very friendly
    and engaging.” If your unique value is your leadership abilities, then your MSI may be, “Paul knows
    how to work with all kinds of people.” Think of your unique value as the general principle of how you
    present yourself, while your MSI is a further elaboration of this general principle, specifically applied
    to how you present yourself in the context of an interview.
    Step 6: Implementation (8 pts.)
    Now that you have your major selling idea, it’s time to think about the execution techniques you’ll be
    using to actually communicate this idea. For the purposes of this final, we’ll assume you’re using both
    rational and emotional appeals, so we’ll skip that part and go straight to execution. During an
    interview, you’re going to be asked several common questions, as you see below. Here’s where you’re
    going to need to execute everything you’ve discussed in the previous parts of this exam – here’s
    where your positioning and major selling idea “come to life,” so to speak.
    Answer each question below, relying on the execution technique shown in parentheses.
    For each question, make sure to complete the following two parts:
    a. Present the response you’d give to the interviewer
    b. Explain how your response aligns with your major selling idea
    1. Tell us why you’d be a great fit for this job. (Personality)
    2. Why should we hire you, over anyone else? (Comparison)
    3. What are your greatest strengths? (Technical evidence)
    4. Tell us about a time you stepped up and took leadership in a difficult situation. (Slice of life)
    If your execution aligns with your major selling idea, then you have a coherent story to tell.
    As a note, take time to think through your answers – remember, this is not just another final
    exam you have to complete, this is practice for a future interview!
    Ending Thoughts
    At the end of the day, this final is an opportunity for you to think about an important part of your life,
    through the viewpoint of advertising. You may not all become advertisers, but you all can apply
    principles of advertising to guide your everyday life. This class is not just about memorizing some
    facts; it’s actually really about applying principles of thought by which we can better understand
    ourselves, others, and the world. And if you realize that, then you will have truly mastered this course.
    Write-Up Instructions
    6-8 pages, double-spaced, 1” margins, 12-point Times New Roman. Writing should be clear,
    articulate, and concise. As a note, 6-8 pages is a guideline; if you take a little more space, that’s fine. If
    you dip into the double-digits (10+ pages), then I would advise you to start cutting things down.

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each case needs no longer 2 pages, and base on PowerPoint to summarize them. Each case needs one summary (no longer than 2 pages). There are five cases here, and you need a title for each case.
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Marketing homework help
Original work
each case needs no longer 2 pages, and base on PowerPoint to summarize them. Each case needs one summary (no longer than 2 pages). There are five cases here, and you need a title for each case.
Need Plagiarism report
Original Work please

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1100 words
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  • BUS 100W Final Exam: Progress Report & Performance Evaluation (150 points)
    Target Length: 1000-1250 words
    Assignment Due: Wednesday, December 16, 11:59 PM Pacific Time
    Project Description
    For your final exam, you will write an informal report 1) summarizing your academic progress this quarter (250-300
    words), 2) describing your contributions to your Paper #3 group (250-300 words), and 3) evaluating your overall
    performance in BUS 100W (500-750 words). Your overall report should be 1000-1250 words long. Please format this
    report as a memo addressed to your professor and your TA. As a reminder, there are several example memos and
    templates in the Paper #2 resources on iLearn. See also Macrae 286–289 for tips on writing progress reports. Your report
    will be graded based on structure, content, professionalism, and grammar/style.
    Required Section Content
    First, you will summarize your overall progress in BUS 100W, focusing on how you have developed specific skills or
    levels of expertise and why they will benefit you professionally. For example, you could talk about a new genre you
    learned to write in, a new process you learned to use, or a new perspective about business that you adopted. If you wish,
    you can connect these skills to specific assignments, lectures, discussion sessions, etc.
    Next, you will document your specific individual contributions to your Paper #3 group. This section should clarify
    your role(s) within the group (see the November 17 lecture notes), explain your primary responsibilities within those
    roles, and identify specific outcomes that your work contributed to. For example, if you focused on document design and
    editing, you could talk about how the design choices you made improved narrative flow, how you collaborated with
    section authors to clarify meaning and plan revisions, and even how you fixed a dozen typos in the final round of
    proofreading.
    Finally, you will evaluate your own academic performance over the past ten weeks. This section should cover the quality
    of your work on Paper #1, Paper #2, Paper #3, and in your discussion sections. Please identify at least two improvements
    and two areas you still need to improve, then explain why each one is important to you. As with your first task, you
    can focus on skills or expertise in a variety of areas. You should also consider “soft skills” such as teamwork, selfdiscipline,
    adaptability,
    and
    problem-solving.
    For
    example, you
    could
    acknowledge
    that
    you had
    trouble
    getting up
    early
    to
    attend
    lecture,
    but
    point
    out
    that you
    participated
    more
    than
    you
    expected
    in
    your
    discussion
    section.
     
    Grading Rubric
    Levels of Achievement
    Criteria
    Excellent
    Good
    Fair
    Poor
    Structure
    90 to 100%
    80 to 89%
    70 to 79%
    50 to 69%
    Weight 25%
    Uses memo
    format correctly,
    section headings
    aid navigation,
    and paragraphs
    are balanced and
    logically
    organized.
    1-2 errors in
    memo format,
    section headings
    are present but
    generic, and
    paragraphs are
    mostly balanced
    and logically
    organized.
    3-4 errors in memo
    format, section
    headers are absent,
    and paragraph
    length/organization
    makes reading
    difficult.
    No attempt to use
    memo format;
    paragraph
    length/organization
    makes reading
    difficult.
    Content
    90 to 100%
    80 to 89%
    70 to 79%
    50 to 69%
    Weight 25%
    Presents required
    section content
    in a creative and
    compelling
    manner,
    demonstrating
    excellent
    professional
    writing skills.
    Presents required
    section content in
    a solid and clear
    manner,
    demonstrating
    good professional
    writing skills.
    Presents most
    required section
    content,
    demonstrating
    adequate
    professional
    writing skills.
    Presents only part
    of the required
    section content,
    demonstrating
    poor professional
    writing skills.
    Professionalism
    90 to 100%
    80 to 89%
    70 to 79%
    50 to 69%
    Weight 25%
    Writing is
    consistently
    clear, positive,
    realistic, honest,
    and professional.
    Writing is
    generally clear,
    positive, realistic,
    honest, and
    professional.
    Writing is
    sometimes clear,
    positive, realistic,
    honest, and
    professional.
    Writing is rarely
    clear, positive,
    realistic, honest,
    and professional.
    Grammar/Style
    90 to 100%
    80 to 89%
    70 to 79%
    50 to 69%
    Weight 25%
    0-2 significant
    errors in
    spelling,
    grammar, or
    punctuation.
    3-5 significant
    errors in spelling,
    grammar, or
    punctuation.
    5-10 significant
    errors in spelling,
    grammar, or
    punctuation.
    10+ significant
    errors in spelling,
    grammar, or
    punctuation.

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References must be placed at bottom of worksheet. Citations are necessary

  • Strategic Marketing Plan

    Part A: Environmental Analysis and SWOT Analysis

    (Due in Wk 2)

    Company Description

    Describe the company you are designing the plan for. Include:

    • Mission Statement
    • Vision Statement
    • Product line description
    • Company information, such as the size of the company

    Environmental Analysis

    Analyze the forces that affect the company and marketing efforts.

    Competitive Forces

    Analyze the company’s key competitors. You may choose to use a BCG Matrix or attribute checklist to compare your company against its competitors. Describe any strategic moves the competition has recently made. Estimate your market share. Identify key competitive advantages against your competitors.

    Economic Forces

    Analyze the economic environment in the areas affecting your business. Consider differences within your industry and the economic impact on suppliers.

    Political Forces

    Analyze relevant political forces. Examples may include an election year or a law to drastically reduce or eliminate plastic waste in your county.

    Legal, Regulatory, and Ethical Issues

    Analyze the legal, regulatory, and ethical issues that may affect your business. Considerations may include local laws such as a ban on the use of plastic bags, the ability to post billboards, or a possible increased regulation on direct mail.

    Technological Forces

    Analyze whether your company will be affected by emerging technologies or trends in hardware and software industries

    Social Forces

    Analyze social trends and how they may affect your business. Considerations may include if your business will be affected by demographic trends, a growing dependence on computers, or whether interest in your product might be affected by growing preferences in the way things are done or changing social values.

    Current Target Markets

    Define the company’s current target markets. Describe the demographic, geographic, psychographic, and product usage of these targets.

    Review Current Marketing

    Review the company’s current marketing tactics. Consider how people find out about the product, how they get information about the product or service, what might be involved in the buying process, and what money is available for marketing. If your company is a start-up, describe your competitors’ current marketing.

    SWOT Analysis

    Assess your company’s strengths, weaknesses, threats, opportunities, and then evaluate how to address these in your marketing plan.

    Strengths

    Assess your company’s competitive advantage. Consider core competencies, assets, location, practices, etc. that are distinct in the way the organization meets the needs of its customers.

    Weaknesses

    Assess what limits the company may have in its current marketing strategy. Consider if there is a company weakness that needs to be addressed through Public Relations or Marketing.

    Opportunities

    Assess the opportunities you see based on trends or environmental conditions.

    Threats

    Assess the threats or limitations that may interfere with the company’s ability to meet its objectives or interfere with marketing plans.

    Strengths to Opportunities & Converting Weaknesses and Threats

    Convert weaknesses and threats to strengths, then strengths to opportunities in the marketing plan. Consider the implications for addressing supplier relationships, implementing new technologies, or changing the product line or addressing new markets.

    Marketing Objectives

    Establish marketing objectives based on the results from the SWOT analysis. Marketing objectives must align with corporate objectives, modified by the company’s resources. Objectives should include a date for the completion of the objective and the way in which success will be measured. For example: The company will expand its marketing efforts to include a new market segment of 21- to 29-year-olds. This will entail the development of a customized product by June 2020 that will address the specific psychographic and technological needs of this age group. This strategy is expected to attain a 20% growth in overall sales by January 2020. Customer loyalty (willingness to recommend the product) will increase by 30%.

    Part B: Marketing Data Analysis

    (Due in Wk 4)

    Internal Data

    Evaluate internal sources of information available to you inside the organization and what information you will receive from each source. Identify 3-6 sources of internal data. Insert or remove rows as needed.

    Source What it Measures Data Potential Usage
    Example: Sales data Monthly sales by specific product Average sales that month in US dollars for each of 10 products. Data can be segmented by business and consumer markets. Can be used for trend analysis, projections, and to measure effectiveness of promotions.
           
           
           
           
           
           

     

    Secondary Data

    Evaluate secondary data sources and the specific information you need from each source. Insert or remove rows as needed.

    Source What it Measures Data Potential Usage
    Example: retail store analytics Dollar value of sales by quarter by major product categories Total sales of major players Market Share Analysis
    Seasonal patterns
           
           
           
           
           
           

     

    Primary Data

    Evaluate primary data needs to create and evaluate the marketing plan. Insert or remove rows as needed.
     

    Source What it Measures Data
         		 Potential Usage
    Example: Focus group Product usage, motives, identify group level satisfaction, decision process, etc. Qualitative Identify different reactions of market segments to product. Identify marketing opportunities, product/service flaws and opportunities
           
           
           
           
           
           

     

    Customer Relationship Management

    Establish customer touchpoints and develop appropriate CRM events for customer acquisition, retention, and profitability. Insert or remove rows as needed.

    CRM Touchpoint Purpose & CRM Objective Data Potential Data Usage
    Example: Customer profile information on website Starts the account for visitors: name, geography, email address (Customer acquisition)
     
         		 Presale: geographic location; customer id, source of reference
    Email address
    Post sales: address, product purchased, quantity, price.    		 Track new and returning customer counts, total period purchases by customer ID, geographic sales data. Can be used for loyalty rewards, retention, and targeted marketing.
           
           
           
           
           
           

     

    Part C: Market Strategy, Marketing Channels, Implementation, and Monitoring

    (Due in Wk 6)

    New Target Markets

    Determine any new markets for your strategy and describe how you will provide value to each target market.
     

    Marketing Mix for New Target Markets

    Determine adaptions for each new target market.

    • Products
    • Price
    • Distribution
    • Traditional Promotion
    • Online Promotion

    Marketing Implementation

    Create the implementation for your marketing plan. Describe how you will organize and implement the plan, such as whether it will be organized by market, geography, and who is responsible for marketing decisions.

    Marketing Communication Channels

    Evaluate the marketing communication channels you will use to reach selected audiences. Include Internet and traditional communication channels to convey key messages. Describe the advantages and disadvantages of each channel you select. Insert or remove rows as needed.

    Channel Target Market Advantages Disadvantages
    Example: Direct mail Middle class residential Can include coupons Expense and low return rate for given product
           
           
           
           
           
           

     

    Strategic Actions

    Develop specific activities required to implement the marketing plan. Identify the person or role who will be responsible for each action, when it will be complete, and what standard or metric indicate that the activity is complete. Insert or remove rows as needed.

    Action Date for Completion Person/Role Responsible Standard/Metric
    Example: Design flyer for direct mail campaign 1/1/2021 J. Smith, graphic designer Approval by senior marketing team and legal
           
           
           
           
           
           

     

    Monitoring

    Develop the measurement to identify how you know you have been successful for each strategic action. Specify the measures to track performance against goals. Identify standard reports from your online and traditional marketing efforts. Insert or remove rows as needed.

    Action Target Person Responsible Inter-measurement
    Example: Direct mail flyer 1100 new inquiries Western regional manager 500 new inquiries first month of campaign
           
           
           
           
           
           

     
     

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 Prepare a 10 – 12 page comprehensive and integrated marketing strategy for the product or  service you selected
Product selected:  Winter Knit Gloves Touchscreen by Achiou
Additional information:
The added improvement of these winter gloves is that they are waterproof and smart gloves with wireless Bluetooth, you can listen to music, they also allow you to answer calls without touching your phone. It can also be designed for your convenience and additionally has built-in GPS

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kim
A
700 words
please follow the Exceeds Expectation
Individual Assignment #4
Nordstrom Expands In New York City With
Opening Of Flagship Store
NEW YORK, Oct. 24, 2019 /PRNewswire/ — Nordstrom, Inc. (NYSE: JWN) opened the doors
to its first-ever flagship store for women and children in New York City. Located at 225 West
57th Street, across from the Men’s Store which launched in April 2018, the new store occupies the
base of Central Park Tower, the tallest residential building in the world. Beginning today,
customers can shop 320,000 square-feet of retail space across seven-levels in the heart of the
city. Nordstrom NYC represents the biggest and best statement of what the brand has to offer.
As diverse as New York City itself, merchandise includes a curated offering across all
categories. Customers can shop a comprehensive selection of apparel brands across a broad
range of accessible and aspirational price points, including Dries Van Noten, Givenchy, Saint
Laurent, Vince, Ted Baker London, Madewell, Reformation and Topshop, complemented by
an extensive selection of accessory brands like Longchamp, Chloe, Valentino, Fendi, Loewe,
MCM, Coach and more.
Honoring its heritage in shoes dating back to 1901, Nordstrom NYC offers customers three shoe
departments, including one entire floor dedicated to women’s shoes. The vast shoe selection will
include Gucci, Prada, Christian Louboutin, Golden Goose, Tory Burch, Birkenstock,
UGG, Steve Madden, Nikeand more.
MERCHANDISE CONCEPTS
A testament to the ever-evolving nature of the New York City store, the first level will be home
to a rotating series of installations, kicking off with a Christian Louboutin pop-up featuring an
exclusive 30-piece capsule of footwear, handbags and gift items for men & women, inspired by
the Palais de la Porte Dorée museum near Louboutin’s childhood home in Paris.
True to its roots in shoes, Nordstrom is launching Perfect Pairs, an exclusive collaboration with
14 customer favorite brands, and a diverse group of NYC muses, bringing together the likes
of Steve Maddenwith model Winnie Harlow; Cole Haanwith poet and activist Cleo
Wade; Nikewith Tennis champion Maria Sharapova; Birkenstock with celebrity
stylist Leslie Fremar; UGG with costume designer Patricia Field, and more.
Olivia Kim, Nordstrom Vice President of Creative Projects, also brings the
unique Nordstrom offering to life, curating concepts within the flagship to create a sense of
newness and discovery for customers.
Beginning with British fashion house Burberry, the exclusive Nordstrom concept shop will
showcase products from the Autumn/Winter 2019 collection, housed within a giant, immersive
installation spanning five rooms, accented with wood paneled walls and raised theatre style
seating, windows for visitors to illustrate or tag with graffiti, and a café featuring Nick
Knight’s Portrait of a Rose print throughout with a menu of British classics available to order.
Kicking off fall with Nordstrom x Nike (NxN), Nordstrom has developed the ultimate women’s
sneaker boutique with a distinctive view on style and sport. NxN is the place to find
coveted Nike product with a curated selection of merchandise from the most compelling brands
in fashion. To celebrate the opening, the shop will exclusively launch a Jordan Air Latitude 720
sneaker with Swarovski and the Nike by Olivia Kim capsule collection of sneakers and apparel,
inspired by Kim’s NYC-experience during the 90s, launching in-store on October 31.
The opening of the New York City flagship brings the exciting in-store curation of SPACE, a
boutique featuring advanced and emerging designer collections selected by Olivia Kim from
brands such as Cecille Bahnsen, Bode, Eckhaus Latta, Jacquemus, Martine Rose, Molly
Goddard, and Simone Rocha, as well as exclusives from Tom Woodand Sandy Liang. Unique
to the flagship, SPACE includes the first branded in-store shop from Acne Studios, and a oneof-a-kind Comme des Garçons shop designed with artist and furniture designer Marc Hundley.
BEAUTY
Elevating the in-store beauty shopping experience to new heights, the flagship will offer more
than 100 beauty brands spanning two floors, including 16 shops from brands such as YSL,
Armani, Dior, MAC, La Prairie, Byredo, Le Labo, Diptyque and Creed. Four digital
experiences were developed for customers to explore the extensive offering. Experiences include
a Lipstick Finder, allowing customers to try on 400 lip colors via augmented reality; Fragrance
Finder, an interactive quiz designed to narrow down the perfect scent, including a button to
press and smell the desired scent; a Skincare Finder to assess the individual needs of each
customer and recommend helpful products; and Beauty Stylist Virtual Mirror, an interactive
mirror that allows customers to virtually ‘try on’ trend makeup looks.
Located one floor above the make-up counters, Nordstrom Beauty Haven is where the mostbranded beauty services come together under one roof, including Base
Coat manicures, Sisley and Heyday facials, blowouts by Dry Bar, eyebrow shaping
by Anastasia Beverly Hills and threading by Blink Brow Bar, St. Tropez spray tans, The
Light Salon light therapy, and, for the first time at a department store, injectables with Kate
Sommerville.
SERVICE AND EXPERIENCE
Speed and conveniences can be the greatest luxuries for customers, and perhaps no one
understands that more than New Yorkers. Customers shopping at Nordstrom NYC will
find Express Services, where they can pick-up their online orders, try them on and utilize
alterations services as needed. The store also offers 24/7 online order pickup and delivery, same-day delivery to eligible addresses, on-site alterations and
tailoring, including express alterations in 30-60 minutes, and in-store
cobbler services. Additionally, customers can utilize styling services including a Stylist’s
Lounge for one-on-one stylist appointments and style boards which are personalized digital
experiences created by stylists for customers for a convenient and personalized way of shopping
anytime, anywhere. For additional convenience, customers will experience a digitally-enabled
store experience including connected fitting rooms, digital directories, cell phone charging
stations and more.
With the recent openings of two Nordstrom Local service hubs in the New York City market, the
company will have a total of six area locations, including Nordstrom Rack and Trunk Club, that
will enable it to better serve customers. All six locations, including the NYC flagship, will
provide quick and easy returns, alterations, and more.
FOOD AND BEVERAGE
Customer can dine from seven food and beverage options – which is more than at any
other Nordstrom store. Making their NYC restaurant debuts are celebrated Seattle-based
chefs Ethan Stowell and Tom Douglas. Stowell teamed up with Nordstrom on Wolf, an Italianinspired restaurant and bar; and Douglas is introducing three concepts, Jeannie’s for pizza,
toasted sandwiches and gelato, a Pacific-Rim-inspired menu at Hani Pacific, and Oh Mochi! a
gluten-free donut shop. Rounding out the offering are Bistro Verde, a family-friendly all-day
destination; and Shoe Bar and Broadway Bar for handcrafted cocktails and light bites. For
customers seeking sweet indulgences, the Men’s Store recently opened Milk Bar across the
street.
STORE DESIGN
The flagship features an iconic glass wave façade designed by James Carpenter Design
Associates to bring in more natural light and provide an interactive viewing experience for
customers inside the store and for all at street level – connecting the shopping experience to the
city. An open, hyper-flexible floor plan allows for an evolving curation of how products are
displayed over time, depending on what New Yorkers respond to. The store environment creates
a sense of discovery, allowing customers to navigate easily and find new brands they haven’t
experienced before.
COMMUNITY
Nordstrom is committed to supporting the communities where it does business. Each
year, Nordstrom donates millions of dollars to hundreds of non-profit organizations across the
U.S., Canada and Puerto Rico, with the majority of giving focused on organizations and
programs that care for kids and families.
With the expansion in New York City, Nordstrom announced a commitment to give $5 million
dollars in NYC by the end of 2020, through a combination of investments and community
grants. October 21stmarks the beginning of a long-term commitment to Good+Foundation and
the tens of thousands of families it supports every year in its efforts to dismantle multigenerational poverty. This work will include helping deliver essential items like cribs, diapers
and strollers as well as providing access to family services like job training, couples counseling
and parenting classes with the long-term goal of creating a healthier, safer environment for
parents and children. Nordstrom will also be supporting the foundation through its 2019 NYC instore holiday campaign and more.
ABOUT NORDSTROM
Nordstrom, Inc. is a leading fashion retailer based in the U.S. Founded in 1901 as a shoe store
in Seattle, today Nordstrom operates 382 stores in 40 states, including 117 full-line stores in the
United States, Canada and Puerto Rico; 249 Nordstrom Rack stores; three Jeffrey boutiques; two
clearance stores; six Trunk Club clubhouses; and five Nordstrom Local service concepts.
Additionally, customers are served online
through Nordstrom.com, Nordstromrack.com, HauteLook and TrunkClub.com. Nordstrom,
Inc.’s common stock is publicly traded on the NYSE under the symbol JWN.
*************************************************************************
Nordstrom. (2019, October 24). Nordstrom Expands In New York City With Opening Of Flagship
Store. https://press.nordstrom.com/news-releases/news-release-details/nordstrom-expands-newyork-city-opening-flagship-store.
Assignment
Nordstrom has hired you to help make sure the opening of its new flagship store for women and
children is a success and the company is concerned about the “shopping experience.” (Chapter
10).
1. Explain what “shopping experience” means.
2. Make at least two recommendations to Nordstrom, using examples, of how the new
flagship store can utilize design thinking.
3. Create an example of what you believe an ideal customer journey through the flagship store
should look like.
4. You understand that not all consumers have a positive “shopping orientation.” Create an
example of how Nordstrom may appeal to a hedonic reason a consumer may go shopping
in order to drive more business. Select one of the following reasons in your example:
social experiences, sharing common interests, status, thrill of the hunt, or group pressure.

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A
Review the video and transcript from the Ted Talk “Less Stuff, More Happiness” at https://www.ted.com/talks/graham_hill_less_stuff_more_happiness?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare. Then, consider the purpose in this Ted Talk is to explore strategies for living an edited life. Draft a formal academic APA formatted paper of 700 words in which you:
Formulate an open coding structure for the transcript data and analyze how this coding is relevant to the study’s purpose (Be as expansive as you want in identifying any segment of data that might be useful).
Next, constructs groups (axial coding) based on the open coding, and justify your decisions regarding this categorization (Make sure to assess whether your categories are both logical and appropriate given Hill’s purpose, i.e., Are they sensitive? Exhaustive? Mutually exclusive? Conceptually congruent?).
Create an alternative purpose for Hill’s Ted Talk, and offer a revised coding structure; making sure to note how your view of the data changes
Hypothesize how your alternative may be reflective of your projection onto the data based on your own beliefs and life experience
Formulate, based on your research of appropriate sources, how researchers might guard against bias in data analysis.
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