• 30% – Final Analysis Paper (25%) and Presentation (5%). Each student will choose a company to study, analyze and report on a follows:
  • Choose two companies in the same industry and compare their operations strategies. Pick one primary company, and use the second company for comparison purposes.  Assess the primary company’s operations strategy using the concepts discussed throughout the semester, using the format reviewed in week 1 for analyzing case studies/companies.  Give your opinions on the relative competitive strategy of each company going forward, and the role that operations play in each company’s competitive strengths and weaknesses.
  • The 2 companies must be posted to NYU classes by 3pm on session 2 for approval/rejection by the professor (feedback provided within 48 hours). Students may not select the same companies to work on.
  • Develop a paper of no more than 15 double-spaced text pages, with a maximum of an additional 10 pages of exhibits. Exceeding these pages limits will hurt your grade.  Exhibits that are not annotated, or do not clearly illustrate a key point in the paper may hurt your grade.
  • The individual final presentation must not be more than 15 minutes including Q&A/discussion with the class. (This may be extended depending on the number of students in class).
  • The paper (in DOC format) and presentation file (in PPT format) files must be submitted via NYU Classes by 3pm on session 13; papers and/or presentations submitted via email and/or different formats will not be accepted.
  • Be analytical and not just descriptive. Be as objective as possible
  • Gather secondary research on the company, through SEC documents, online news archives, company websites, NYU Library, etc. – this is not meant to be a research paper, but if this phase of the project provides useful data on the company’s professed strategy and actual results for customer communications, operations, etc.
  • All exhibits must be annotated, describing specifically what works and what does not work. The paper and presentations files will be run through TurnItIn to ensure original content.
  • Note that the final project should not focus on customer acquisition, direct-response campaigns, marketing strategies, etc. It should focus on overall operations strategy.  Extraneous material not related to the topics of the class will count negatively in the grading of the project.

 

For Dr.Michelle_KM
 
For you to complete this home work assignment it will be a good idea to watch these videos: https://analytics.google.com/analytics/academy/course/6 – Unit 2 and Unit 3 before starting your assignment it will be really helpful
 
But the graphs, tables and charts of those reports still need to be added into the assignment. I believe that graphs, tables and charts can be found in the reports in google analytics demo account. You can choose any dates, times of reports you want in the demo account.
 

The topic is U.S. Exporting petroleum to Ivory Coast.
INBS 347-01
Fall Semester 2020
Export Plan Term Project
Student Name_________________________________________________
Country/ Product ______________________________________________
You will be writing an Export Plan (Select a Country and a Product); just a few sentences on
what you are going to explore in your term project
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The Project Title must be submitted no later than 10/12/20 for approval.
Date Approved___________________________________________
N.B. Place yourself into the position of an Export Manager within a company. Prepare an
Export Plan for a product / brand being exported from the U.S. to another country.
The purpose of this project is to use the information from chapters within the book to help you
prepare an export plan. Each chapter in the book should provide insight into the issues one must
consider as an exporter.
Do not exclude (1) What channels of distribution you will use once in the country of choice; (2)
How you will be paid; whether you will be just exporting or export marketing within the country
and (3) Are you making any money? Supply a profit and loss and income statement on your
export plan.
This project is due on the last class of the semester (12/14/20); uploaded in “Turnitin”. I will
provide an upload folder in the Export Plan section of your Assignments.

Working individually, students are required to research and analyze a company or brand’s use of social media.
In 5-7 double-spaced pages (12 point times new roman font, 1 inch margins including references) students will craft a polished report that demonstrates their ability to understand a business’ use of social media for the following purposes:

• Raise awareness
• Influence desire
• Encourage trial
• Facilitate purchase
• Create loyalty

Select one of the assigned one of the following companies or brands: Jet Blue, Samuel Adams, Sephora Tiffany’s, Target; Carl’s Junior, McDonalds, Prada, American Express, Absolut, Dove, Jell-O, Southwest Airlines, Chipotle, Whole Foods, Audi, The NFL, Lakers, Dodgers, Fiat, Domino’s Pizza, Urban Outfitters, Red 17 Bull, Jawbone, Disney, Coca-Cola, Skittles, Converse, LegalZoom, Burberry, MAC Cosmetics, Dunkin Donuts, Ikea, Chobani, Starbucks. Barnes & Noble, Budweiser, Nike, Wendy’s, Oreo, Old Spice, Michael Kors, Skype.
Students must analyze the use of the following social media tools:

• Facebook
• Twitter
• Instagram
• Pinterest
• YouTube

The best reports will be factual and analytical. There is no room for personal feelings or emotional response. Think of this report as the type of report created by a social media consultancy firm before a first meeting with a client. The goal is to assess where the client is in terms of their social media use while providing a sense of what the firm would/could do for them if they were to hire it.
The report should include the following sections (TIP: Follow the sections below as an outline and write your report with the specific sections!)

1. Introduction: Introduce the company and what it is that they do and why social media is important to their business; HINT: Look at the industry they operate within as well as norms/standards for social media use in that industry (1/2-1 page)
2. Overall summary of social media use: Briefly summarize the company’s history with social media and current use of social media along with the overall strategic focus from one or several of the above purposes: Can you identify who manages social media for the business (marketing department, outside social media advertising firm etc.)?  Are they using the different tools like Twitter, Instagram Pinterest etc. in ways that are unique or duplicative (of other companies or competitors or even of other platforms—in other words are they saying the same uninspired things over and over again across platform or are they unique voce that adapts to the platform/medium?
3. How are they leverage each tool for best effect/impression? (1/2-1 page)
4. Use of each listed tool (6): List how each tool is used; provide examples; infer the primary purpose from those listed above (1/2-3/4 page each tool; 3 pages total)
5. Assessment and recommendations: Assess overall social media use. Make at least three recommendations based upon your assessment and research; HINT: Consider a Social Media SWOT analysis that looks at strengths, weaknesses, opportunities and threats associated with the firm’s use of social media which might points towards recommendations. (2 pages)
6. References: Demonstrate that you used appropriate materials. I cannot imagine producing a report of this kind without citing at least 5-7 short trade publication or magazine articles/websites about social media marketing generally as well as the brand itself. (1/2 page)