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Coding Analysis of Qualitative Data Sources (Due Sunday Week 5/Module 5)

Review the video and transcript from the Ted Talk “Less Stuff, More Happiness” at https://www.ted.com/talks/graham_hill_less_stuff_more_happiness?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare.  Then, consider the purpose in this Ted Talk is to explore strategies for living an edited life.  Draft a formal academic APA formatted paper of 700 words in which you:

  1. Formulate an open coding structure for the transcript data and analyze how this coding is relevant to the study’s purpose (Be as expansive as you want in identifying any segment of data that might be useful).
  2. Next, constructs groups (axial coding) based on the open coding, and justify your decisions regarding this categorization (Make sure to assess whether your categories are both logical and appropriate given Hill’s purpose, i.e., Are they sensitive?  Exhaustive?  Mutually exclusive?  Conceptually congruent?).
  3. Create an alternative purpose for Hill’s Ted Talk, and offer a revised coding structure; making sure to note how your view of the data changes
  4. Hypothesize how your alternative may be reflective of your projection onto the data based on your own beliefs and life experience
  5. Formulate, based on your research of appropriate sources, how researchers might guard against bias in data analysis.

Additional Requirements
To achieve a successful experience and outcome, you are expected to meet the following requirements:

  • Written Communication: Written communication is free of errors that detract from the overall message, follows standard American English usage, and uses language appropriate for the intended business and scholarly doctoral audiences.
  • Formatting: Paper, references, and citations are formatted according to current APA style and formatting guidelines.
  • Length: 700 words, double-spaced.
  • Font and Font Size: Times New Roman, 12-point.
  • Due Date: Sunday by midnight (Central time zone).

 Submission Instructions: Attach document in Microsoft Word format and upload to this assignment area.
Course Outcomes 1, 2, 3, 4, 5,
 
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Working individually, students are required to research and analyze a company or brand’s use of social media.
In 5-7 double-spaced pages (12 point times new roman font, 1 inch margins including references) students will craft a polished report that demonstrates their ability to understand a business’ use of social media for the following purposes:

  • Raise awareness
  • Influence desire
  • Encourage trial
  • Facilitate purchase
  • Create loyalty

Select one of the assigned one of the following companies or brands: Jet Blue, Samuel Adams, Sephora Tiffany’s, Target; Carl’s Junior, McDonalds, Prada, American Express, Absolut, Dove, Jell-O, Southwest Airlines, Chipotle, Whole Foods, Audi, The NFL, Lakers, Dodgers, Fiat, Domino’s Pizza, Urban Outfitters, Red 17 Bull, Jawbone, Disney, Coca-Cola, Skittles, Converse, LegalZoom, Burberry, MAC Cosmetics, Dunkin Donuts, Ikea, Chobani, Starbucks. Barnes & Noble, Budweiser, Nike, Wendy’s, Oreo, Old Spice, Michael Kors, Skype.
Students must analyze the use of the following social media tools:

  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • YouTube

The best reports will be factual and analytical. There is no room for personal feelings or emotional response. Think of this report as the type of report created by a social media consultancy firm before a first meeting with a client. The goal is to assess where the client is in terms of their social media use while providing a sense of what the firm would/could do for them if they were to hire it.
The report should include the following sections (TIP: Follow the sections below as an outline and write your report with the specific sections!)

  1. Introduction: Introduce the company and what it is that they do and why social media is important to their business; HINT: Look at the industry they operate within as well as norms/standards for social media use in that industry (1/2-1 page)
  2. Overall summary of social media use: Briefly summarize the company’s history with social media and current use of social media along with the overall strategic focus from one or several of the above purposes: Can you identify who manages social media for the business (marketing department, outside social media advertising firm etc.)?  Are they using the different tools like Twitter, Instagram Pinterest etc. in ways that are unique or duplicative (of other companies or competitors or even of other platforms—in other words are they saying the same uninspired things over and over again across platform or are they unique voce that adapts to the platform/medium?
  3. How are they leverage each tool for best effect/impression? (1/2-1 page)
  4. Use of each listed tool (6): List how each tool is used; provide examples; infer the primary purpose from those listed above (1/2-3/4 page each tool; 3 pages total)
  5. Assessment and recommendations: Assess overall social media use. Make at least three recommendations based upon your assessment and research; HINT: Consider a Social Media SWOT analysis that looks at strengths, weaknesses, opportunities and threats associated with the firm’s use of social media which might points towards recommendations. (2 pages)
  6. References: Demonstrate that you used appropriate materials. I cannot imagine producing a report of this kind without citing at least 5-7 short trade publication or magazine articles/websites about social media marketing generally as well as the brand itself. (1/2 page)

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At this stage, your websites will not be ready. Nevertheless, this is an opportunity to get some other ideas as well as use your classmates as a test audience. Don’t worry about your website being perfect. Keep an open mind and consider the ideas and suggestions you will receive from your peers. At the same time, give them honest feedback and help them through insightful suggestions to improve their sites.
Submit a brief statement about the professional brand image that you are trying to achieve with your website.

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Situation Analysis (1-2 pages)
1. Climate (PESTT)
• Political factors
• Economic factors
• Socio-cultural factors
• Technological factors
• Trends
2. Industry SWOT :
• Strength & Weaknesses
• Opportunities & threats
3. Competitors For each company:
• Marketing Mix (Four P’s)
• Strengths & Weaknesses
• Core Competencies (main product focus)
• Competitive Advantage
4. Customers (Target Market)
• Geographic
• Demographic
• Psychographic
• Behavior & Lifestyle
 
MarketResearchProposal Nov.8th-MarketingResearchReportGroupOutline

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Please make sure that it is your own work and not copy and paste of off someone else work because the professor will check. Please watch out for spelling and grammar errors and read the study guide. Please use the APA Style Guide (version 7) format This is required. This is a DBA course and the work needs to be done on this level.
Book Reference:  Burns, A. C., & Bush, R. F. (2012). Basic marketing research (3rd ed.). Prentice Hall. https://online.vitalsource.com/#/books/9780133468977
COLLAPSE
Step 1: Reply to this thread, introduce yourself, and discuss your area of research you’d like to explore later in the program.
Step 2: Create a new thread and discuss how marketing research can help support a company’s marketing strategy..citation_guide_7th_edition UnitIMarketingStudyGuide

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CORPORATE CITIZENSHIP
Describe the ways you will ensure that your company:
Meeting the set-aside laws that need to be adhered to is an expectation. Some of those rules include paying taxes on time. To ensure that your company obeys the regulations, you can write them down to avoid forgetting or ignorance. Set aside some of your staff who will be personally responsible for attending to those laws (Windsor, 2017). To ensure that you treat the employees fairly and with respect, develop specific guidelines that will internally guide the workers. This will be in recruitment, compensation, promotion, and dismissal. Punish employees who mistreat others or have no respect.
Coming up with a culture on how to deal with clients and other stakeholders like suppliers is one way of maintaining them. The employees should be trained to treat all the clients and suppliers with respect. If they can’t agree on specific issues, it is advised that they seek their superiors’ help to avoid being on the wrong side (Windsor, 2017). Corporate social responsibility is a current trend that many companies are using to market themselves. It is for this company to help society by educating them or taking part in activities that are beneficial to them. Be keen not to pollute the environment, and if that is unavoidable, ensure that the waste is not harmful to the ground or the members.
 
 
ETHICS
How will your company handle issues such as:
Gifts to or from suppliers are aimed at enhancing the relationship the company has with its suppliers. Some suppliers will give assistance to retain the company as their client. This can be responded to with another gift that will indicate the company’s willingness to trade with them (Purwanto et al., 2019). They should, therefore, be respectful gifts and done in good faith. Company property like telephones should not be used for personal use. Instead, this property should be limited to the company’s activities to cut down on expenses and respect the company and employees. It is essential to determine our expense account to only that which cannot be avoided. The main aim of any business is to make profits. If the expenses outdo the income, the organization can make little profits or a loss.
 
 
 
 

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Answer these following questions in detail.
1. Give an overview on how your company(Hello Fresh)markets their products in the USA
2. Explain how this has changed over the past 5 years …be specific.
3. Explain specifically how each of the following factors impact your company’s marketing activities
in the USA:
a. Economics
b. Politics
c. Laws
d. Resources
e. Competition
4. Explain specifically how your company’s marketing activities will change over the next 3 years for
each of the following factors:
a. Product
b. Packaging
c. Pricing
d. Distribution
e. Advertising and promotions
 

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Your Individual 4 page Summary Assessment on Hello Fresh should be double spaced using Ariel font #10. Answer these following questions in detail.
1. Give an overview on how your company(Hello Fresh)markets their products in the USA
2. Explain how this has changed over the past 5 years …be specific.
3. Explain specifically how each of the following factors impact your company’s marketing activities
in the USA:
a. Economics
b. Politics
c. Laws
d. Resources
e. Competition
4. Explain specifically how your company’s marketing activities will change over the next 3 years for
each of the following factors:
a. Product
b. Packaging
c. Pricing
d. Distribution
e. Advertising and promotions
 

Marketing homework help

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Your Individual 4 page Summary Assessment on Hello Fresh should be double spaced using Ariel font #10. Answer these following questions in detail.
1. Give an overview on how your company(Hello Fresh)markets their products in the USA
2. Explain how this has changed over the past 5 years …be specific.
3. Explain specifically how each of the following factors impact your company’s marketing activities
in the USA:
a. Economics
b. Politics
c. Laws
d. Resources
e. Competition
4. Explain specifically how your company’s marketing activities will change over the next 3 years for
each of the following factors:
a. Product
b. Packaging
c. Pricing
d. Distribution
e. Advertising and promotions