Marketing homework help

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  1st question

  • Non-profit companies do not      have a profit motive. Should non-profit companies be concerned with      liquidity and profitability? Should they be required to publish financial      statements? Why or why not?
  • Choose two concepts/topics you      learned from the chapters that you found most interesting. Please briefly      explain the concepts and why you found them to be the most interesting.

2nd Discussion
Ratio analysis project 2 – Presentation in Discussion Forum and comments
Each person should provide a brief overview of their company (assigned from Week 6), summarize how the company performed based on the analysis, and present the following ratios in this forum:

  1.      Return      on Assets
  2.      Current      Ratio
  3.      Total      Asset Turnover

Marketing homework help

/in /by
  1st question

  • Non-profit companies do not      have a profit motive. Should non-profit companies be concerned with      liquidity and profitability? Should they be required to publish financial      statements? Why or why not?
  • Choose two concepts/topics you      learned from the chapters that you found most interesting. Please briefly      explain the concepts and why you found them to be the most interesting.

2nd Discussion
Ratio analysis project 2 – Presentation in Discussion Forum and comments
Each person should provide a brief overview of their company (assigned from Week 6), summarize how the company performed based on the analysis, and present the following ratios in this forum:

  1.      Return      on Assets
  2.      Current      Ratio
  3.      Total      Asset Turnover

Marketing homework help

/in /by

Case Study: Proposing a Data Gathering Approach at TLG Solutions (pages 171 – 175)
Read the TLG Solutions case and consider the following questions:
1. What is the client requesting, and what goal does the client have for this project?
2. What are the presenting problems?
● What do you believe may be any underlying problems?
● Which of these underlying problems is most likely? Why?
3. What data would illustrate whether these underlying problems are occurring?
● Which method of data gathering would you use and why? (Consider using the method
of analysis shown in Table 7.2.)
4. Write a proposal that explains what data you will gather through what means (interviews,
surveys, focus groups, observations, and/or unobtrusive measures). Include any
questions you might ask, observations you would undertake, and/or documents you
would want to gather.
5. What are the advantages and disadvantages of your data gathering choice(s)?
6. Include a rationale and proposed timeline for your approach and any details about the
data gathering method itself, including possible interview or survey questions, documents
to gather, or observations you would conduct.
7. Finally, ensure that your proposal addresses any additional contracting needs you may
have in your relationship with Greenfield.
MIN 8 PEER review REFERENCES

Marketing homework help

/in /by

Case Study: Proposing a Data Gathering Approach at TLG Solutions (pages 171 – 175)
Read the TLG Solutions case and consider the following questions:
1. What is the client requesting, and what goal does the client have for this project?
2. What are the presenting problems?
● What do you believe may be any underlying problems?
● Which of these underlying problems is most likely? Why?
3. What data would illustrate whether these underlying problems are occurring?
● Which method of data gathering would you use and why? (Consider using the method
of analysis shown in Table 7.2.)
4. Write a proposal that explains what data you will gather through what means (interviews,
surveys, focus groups, observations, and/or unobtrusive measures). Include any
questions you might ask, observations you would undertake, and/or documents you
would want to gather.
5. What are the advantages and disadvantages of your data gathering choice(s)?
6. Include a rationale and proposed timeline for your approach and any details about the
data gathering method itself, including possible interview or survey questions, documents
to gather, or observations you would conduct.
7. Finally, ensure that your proposal addresses any additional contracting needs you may
have in your relationship with Greenfield.
MIN 8 PEER review REFERENCES

Marketing homework help

/in /by

Please watch the YouTube Webniar “Understanding Customer Experience throught the Customer Journey” and answer the following questions:

1. Please define customer experience and explain the key components in the concept. Provide two brand examples that reflect positive customer experience. (3pts)
2a. What are the three stages of customer journey? What are the related consumer behavior during each stage? (2pts)
2b. For each stage, please discuss the key touchpoints and use some examples to illustrate how touchpoints influence customer experience (3pts)
3. The webinar provides an overview of measuring customer experience. Please provide a summary of your learning on this topic (100-150 words). (2pts)
Requirement
1. This is an individual work.
2. Professional writing style, avoid colloquial words/terms.
3. Please submit a Word document, 12 ft size, double space.

Marketing homework help

/in /by

Please watch the YouTube Webniar “Understanding Customer Experience throught the Customer Journey” and answer the following questions:

1. Please define customer experience and explain the key components in the concept. Provide two brand examples that reflect positive customer experience. (3pts)
2a. What are the three stages of customer journey? What are the related consumer behavior during each stage? (2pts)
2b. For each stage, please discuss the key touchpoints and use some examples to illustrate how touchpoints influence customer experience (3pts)
3. The webinar provides an overview of measuring customer experience. Please provide a summary of your learning on this topic (100-150 words). (2pts)
Requirement
1. This is an individual work.
2. Professional writing style, avoid colloquial words/terms.
3. Please submit a Word document, 12 ft size, double space.