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English homework help. HOSP3075 Brand Analysis Paper 2: SWOT Analysis
This is the second of three assignments about the hotel brand you have chosen. Be sure to use the brand that you studied for Brand Analysis 1.
 
The executives at the corporate office of the company have directed you to conduct a SWOT analysis of your brand. Please follow the specific instructions below. Use MLA format and in-text citations. You will need several research sources to help you, because you will need a reference citation for each fact you describe. For sources, use the company website, annual report (if available), trade journals, and other sources available through the JWU library databases. Please do not use customer reviews as sources. Update: You may use customer reviews as one source for the “Weaknesses” section only.
 
Strengths
Describe the strengths of your brand (at least two). This means:  what does the brand do well? For each of the strengths, you must include a quote from an outside source, and cite the source of your quote.
 
Weaknesses
Describe the weakness(es) of your brand (at least one). This means:  what mistakes is the brand making, or what is it not doing well? For each of the weaknesses, you must include a quote from an outside source, and cite the source of your quote.
 
Opportunities
Describe at least two specific and real opportunities for your brand. Include a quote from a source for each. Possibilities include, but are not limited to:

  • Economic growth in a specific geographic area
  • Projected increase of a targeted demographic or psychographic group
  • Technological advances
  • A marketing intermediary or another organization that could be a partner to your company

 
Threats

  1. Competitors: Identify and describe two of your brand’s competitors. Compare your brand to those brands. Cite your sources.
  2. Other: Identify at least one other environmental factor that poses a threat to your brand. Describe this environmental factor, and give your opinion about its timeline and how realistic it is. Cite your source(s) of the information. Possibilities include, but are not limited to:
  • Economic or political instability where multiple brand properties are located
  • Projected decrease in the size of one of your brand’s target markets
  • Anticipated changes to legislation or regulations

 
Works Cited
Please use MLA format for your Works Cited page.

English homework help