Management homework help

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Management homework help. Visual presentation is essential. Marks will be allocated for clearly structured essays. The use of sections in the essays to indicate which point is being discussed is highly recommended. (10 marks)

  1. Discuss and explain the differences and similarities between the marketing mix for a tangible product and the marketing mix for a service.
    (Max word count: 1,500 words – 45 marks)

The answer should cover the following points:
a. A general overview of the marketing mix stating why marketers use it. (5 marks)
b. Explain 4 characteristics of a product and another 4 characteristics of a service. (16 marks) c. Which Ps make up the marketing mix of a product (10 marks)
d. Which Ps make up the marketing mix of a service. (10 marks)
e. References from academic literature in Harvard style. (4 marks)

  1. You are about to launch a new food and beverage company in a highly competitive market. Discuss 4 things to consider before setting up the business, 3 others during the launch and 1 thing to consider a year after the launch. You need to support your argument with valid reasoning.
    (Max word count: 1,500 words – 45 marks)

The answer should cover the following points:
a. Before setting up a company, there are many things that a businessperson should consider. Name and discuss FOUR of these things. (20 marks)
b. When the company is up and running, different aspects of the company need to be kept under control. Mention and discuss the importance of monitoring THREE of these.
(15 marks)
c. Periodically, businesses need to be audited to check the viability of the investment. Mention ONE thing that needs to be audited 1 year after the company has launched.
(5 marks)
d. References from academic literature in Harvard style. (5 marks)
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Formatting and Layout

  • §  Student is required to submit a type-written document in Microsoft Word format with Times New Roman font type, size 12 and line spacing 1.5.
  • §  Indicate the sources of information and literature review by including all the necessary citations and references adopting the Harvard Referencing System.
  • §  Students who have been found to have committed acts of Plagiarism are automatically considered to have failed the entire module. If found to have breached the regulation for the second time, you will be asked to leave the course.
  • §  Plagiarism involves taking someone else’s words, thoughts, ideas or essays from online essay banks and trying to pass them off as your own. It is a form of cheating which is taken very seriously.
  • §  The submission of your work assessment should be organized and clearly structured

Module Learning Outcomes:
Upon successful completion of this module and the assignment, the students should be able to do the following:
Source: MM Module Descriptor
(Summary of the Module Learning Outcomes)
Competences:
Develop a solid understanding of the relationship between business strategy and the decision areas under marketing responsibility.
Apply tools and conceptual models for understanding customers, competition and relevant environmental issues.
Develop insights into the creative selection of target markets and making marketing mix decisions to meet the needs of selected target markets.
Knowledge & Skills:
Marketing concepts; alternative business philosophies, marketing challenges in the twenty-first century.
Strategic marketing management; analysis, choice and implementation.
Market Research and Information; market research process, consumer markets and consumer buyer behaviour; market segmentation, targeting and positioning.
The marketing-mix; product design, classification, life-cycle model, pricing models and strategies, distribution channels and logistics, communication-mix, advertising, sales, public relations. Relationship marketing; satisfaction, value and quality.
International marketing; analysis, choice and implementation
 
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Judgment Skills and Critical Abilities
Comprehend, evaluate, make critically informed judgments, and form conclusions and recommendations on the value of marketing management and marketing practices in business organisations and the wider commercial environment, and of how marketing tools and techniques contribute to marketing opportunities within business situations, and to decision making and strategy formulation within businesses.
Demonstrate critical understanding of the rationale for marketing decisions and their contexts from managerial, marketing, and organisational perspectives and specify recommendations and make judgements on marketing strategy and opportunity development
Module-Specific Communication Skills
Effectively and rigorously describe, discuss and present, through the use of appropriate media, using required professional conventions and standards of reporting and presentation, and to appropriate audiences or stakeholders: – specified analytic and evaluative reports on marketing issues; strategic and operational marketing plans; analyses of marketing concepts and market related proposals; marketing case study examples; proposals for new marketing strategies and evaluation of marketing opportunities in specific sectors and contexts
Module-Specific Learner Skills
Successfully undertake the necessary theoretical and practical planning activities required for the effective management of marketing, and the development of marketing strategy, within a business organisation in specified sectors including demonstrating the importance of using analytical and logical skills in the application of marketing concepts to the development of marketing strategies and plans
Plagiarism
Plagiarism is passing off the work of others as your own. This constitutes academic theft and is a serious matter which is penalized in assignment marking. Plagiarism is the submission of an item of assessment containing elements of work produced by another person(s) in such a way that it could be assumed to be the student’s own work. Examples of plagiarism are:

  • The verbatim copying of another person’s work without acknowledgement
  • The close paraphrasing of another person’s work by simply changing a few words or altering the order of presentation without acknowledgement
  • The unacknowledged quotation of phrases from another person’s work and/or the presentation of another person’s idea(s) as one’s own.

Copying or close paraphrasing with occasional acknowledgement of the source may also be deemed to be plagiarism if the absence of quotation marks implies that the phraseology is the student’s own.
Plagiarised work may belong to another student or be from a published source such as a book, report, journal or material available on the internet.
 
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Harvard Referencing
The structure of a citation under the Harvard referencing system is the author’s surname, year of publication, and page number or range, in parentheses, as illustrated in the examples below.

  • The page number or page range is omitted if the entire work is cited. The author’s surname is omitted if it appears in the text. Thus, we may say: “Jones (2001) revolutionized the field of trauma surgery.”
  • Two or three authors are cited using “and” or “&”: (Deane, Smith, and Jones, 1991) or (Deane, Smith & Jones, 1991). More than three authors are cited using et al. (Deane et al., 1992).
  • An unknown date is cited as no date (Deane n.d.). A reference to a reprint is cited with the original publication date in square brackets (Marx [1867] 1967, p. 90).
  • If an author published two books in 2005, the year of the first (in the alphabetic order of the references) is cited and referenced as 2005a, the second as 2005b.
  • A citation is placed wherever appropriate in or after the sentence. If it is at the end of a sentence, it is placed before the period (full stop), but a citation for an entire block quote immediately follows the period (full stop) at the end of the block since the citation is not an actual part of the quotation itself.
  • Complete citations are provided in alphabetical order in a section following the text, usually designated as “Works cited” or “References”. The difference between “works cited” or “references” list and a bibliography is that a bibliography may include works not directly cited in the text.
  • All citations are in the same font as the main text. Examples
  • Examples of book references are:
  • Smith, J. 2005a. Dutch Citing Practices. The Hague: Holland Research Foundation.
  • Smith, J. 2005b. Harvard Referencing. London: Jolly Good Publishing.
  • Examples of journal, journal article from an electronic source accessed through a password

protected database, and website references are:

  • Smith, J. M., 1998. The origin of altruism, Nature, 12. pp. 639-645.
  • Boughton, J.M., 2002. The Bretton Woods proposal: an in-depth look. Political Science

Quarterly, [e-journal] 42(6). Available through: Anglia Ruskin University Library website
<http://libweb.anglia.ac.uk> [Accessed 12 June 2005].

  • NHS Evidence, 2003. National Library of Guidelines. [online] Available at:

<http://www.library.nhs.uk/guidelinesFinder> [Accessed 10 October 2009].
 

Management homework help