Marketing homework help

Instructions

Multi-Party Negotiation
For the Unit VII Essay, you will explore the complexities that occur with multi-party negotiations and groupthink.
Your essay will address the following points.

• Describe two-party, coalitions, and multi-party negotiations.
  • Within your description, include a real-life example of how these types of negotiation are used in the business world.
• Describe the social complexities of the Space Shuttle Challenger explosion. Please start by reviewing Figure 13.1 located on page 409 of your course textbook for background information on the event. (WILL BE THE FIRST ATTACHMENT BELOW)
• What is “groupthink,” and how did it affect the Challenger?
  • Make sure you include your source used for this portion of your research.
• What do you think you would have done if you were in that Challenger meeting?

Your essay must be a minimum of three pages in length, not including the title page and reference page. You are required to use your textbook as a reference and one additional source for your paper. Follow proper APA format, including citing and referencing all outside sources used.