Writing Homework Help

Over the last three and a half weeks you have been learning about the business side of sport and recreation.  Now it is time for you to showcase what you have learned. For your final exam you are to complete the following:

You are to pick one of the following:

1) Your own brand/company (representing yourself)

2) A brand/company (e.g., Nike/National Park Service)

Once you have picked one you are to create a strategic management plan to generate a revenue stream. For this project you are concentrating on one revenue stream. Within your strategic management plan you must include the following:

1) Identify is the brand/company along with background information (one page approximately) with the mission statement, vision statement, what the company/brand stands for.

2) Identify the revenue stream and the need for it. Do not forget the need as it may be the most important part of this project (one page approximately).

3) Create short term and long term SMART goals. Make sure you are specific as possible using dates, dollar amounts and details (one page approximately).

4) Complete a competitor analysis. Who in the market is already doing this? What will make your revenue stream stand out (one page approximately).

5) Conclusions and wrap up. Make your final pitch to me. (about half a page).