UNCCH National Collegiate Athletic Association Sports Business Article Discussion
Students are to select one (1) current event or relevant topic which we ties to a concept we have discussed throughout our marketing class (e.g., new sport products, use of marketing research, pricing of sport products, sponsorship, etc.). This topic is entirely up to you.
Students will write a mock Sports Business Journal article using either Adobe InDesign or formatted in word to look like the Adobe InDesign template.
Your article should accomplish the following:
Introduce and address a key area within sports which ties to your marketing theme shown above.
Articulate not only a summary of the issue, but expand with other relevant research, key insights, and strategic recommendations.
As with most projects in marketing, start out by thinking about your reading audience. What area does this fall within? If industry members are reading this article, what do you want them
to get out of it?
The template provides suggested length, but if you need to remove or add pages that is up to you; however, please ensure your content adequately tells your story (e.g., it should be longer
than at least one page).
For ease of developing your article, I suggest writing your text out in word and then copying and pasting it into the template when complete.
Make sure to find relevant images for your article. Those included in the template are just placeholders.
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