Writing Homework Help

The analysis of an advertisment

1. The brand

• Name – significance
• Logo – significance (colours, symbols)
• Other elements
• Values
• Archetype

2. Positioning

3.The name, and the brief description of the campaign.

4. The sender of the message (the company which has the brand in its portfolio).

5. The target audience– use segmentation characteristics (age, gender, lifestyle, income, etc) to define the target market

6. The objectives of communication – cognitive, affective, conative

7. The analysis of the message

• the appeal of the message – arguments
• rational or emotional approach
• verbal and non-verbal encoding

8. The media channels and the media vehicles.

9.Your personal opinion regarding the ad.

References