Unit 6: Campaign Advertising

This week’s discussion will ask you to reflect on and analyze media strategies in political campaign advertising.

Discussion Prompt

For this week’s discussion, you will select a political ad to analyze media strategies in political campaign advertising. You can find examples on YouTube and other public websites. The Living Room Candidate (????????) is another great resource. 

Link:http://www.livingroomcandidate.org/

For the ad you select, make sure to: 

• Comment on the ad’s use of persuasion techniques as outlined in this week’s reading and videos.
• Evaluate the relative effectiveness of the ad based on course materials.
• Speculate about the target audience of this ad based on this week and previous week’s course content.