Week 1 – Assignment

Persuasion Outcomes

It is important to consider the different types of persuasion outcomes when marketing a new product. Imagine you are a marketer in charge of designing an advertising campaign for one of the following products: a new car, a new potato chip flavor, or a new pair of shoes. Write a 600 to 750 word paper that briefly describes the advertising campaign that you would create for the product you selected. You may use first person pronouns in this paper to explain the personal choices you would make for developing all aspects of the campaign, including the message of your campaign and the medium you will use to promote that message. In your paper, identify appropriate affective, behavioral, and cognitive outcomes and explain how your campaign could be designed to target each measurable outcome.

The Persuasion Outcomes paper

• Must be 600- to 750-words in length (do not include title and references pages in word count) and formatted according to APA style as outlined in the University of Arizona Global Campus Writing Center (Links to an external site.).