You are required to write a 4,000 word (with 10% over/under) research paper based on your practical project for this module. The paper should contain rigorous evidence and references from the primary (your own effort of social data harvesting) and/ or secondary data collection (third-party available dataset or current literatures) you undertook.   Research Rationale and MotivationAs part of practical research in this module and learnt from the weekly studios, you will be harvesting a suitable dataset using the relevant tools, i.e. Tableau, Python, Facebook or Twitter API or third party Tool(s) and extracting relevant information from the results.  Therefore, you should start your paper with the motivation or rationale of your research, especially the business aim of your project. The design and approach of your project such as the reasons for the choice of social web harvesting, scope for strategic or tactical decision making, business values, public interest, marketing campaign, product reviews, branding and marketing, customers’ preferences or other etc. Research Tools and MethodsYou need to discuss your research into suitable tools and/ or APIs and the justification for your choice. Based on this, you should then document the design of your project and show clearly how your research project communicates with any third-party service or API. Results and VisualisationsYou should discuss the results with necessary business or social implications and relate that back to the motivation or rationale of your social media project. Visualisation is very important, so the report should also contain suitable visualisations for your business storytelling out of the social data you collected. Limitations and ImplicationsIn addition, project limitations and recommendations are desirable. Conclusion and AppendicesFinally, draw a conclusion with key results to nicely conclude your web harvesting research. You are encouraged to compare various technical tools and techniques to demonstrate the social media analytics skills you have learnt. You can implement your social web harvesting research project using any suitable language / technology / third-party tools you see fit. You can hard-code queries or you can provide a suitable front-end where users can enter search keywords. In addition, you can show the results in any suitable form, e.g. tables, various forms of innovative graphs or information overlaid on a map. The final visualisation needs to be published on Tableau Public and include the link and evidences in the paper as Appendixes. 

Additional Information

Referencing Requirements (Harvard)

The Harvard (or author-date) format should be strictly used for all references (including images). Further information on Referencing can be found at Cardiff Met’s Academic Skills website.

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Strategy planning- 5 pages- apa –

Critical Thinking: Corporate Strategy and Diversification (105 points)

Corporate diversification strategies raise a wide range of strategic management issues.

For this week’s critical thinking assignment, read the case study found in your textbook

(Case 19): Google Is Now Alphabet—But What’s the Corporate Strategy?

Remember, a case study is a puzzle to be solved, so before reading and answering the

specific case and study questions, develop your proposed solution by following these

five steps:

1. Read the case study to identify the key issues and underlying issues. These issues are the

principles and concepts of the course area which apply to the situation described in the case

study.

2. Record the facts from the case study which are relevant to the principles and concepts of the

course area issues. The case may have extraneous information not relevant to the current course

area. Your ability to differentiate between relevant and irrelevant information is an important

aspect of case analysis, as it will inform the focus of your answers.

3. Describe in some detail the actions that would address or correct the situation.

4. Consider how you would support your solution with examples from experience or current real-life

examples or cases from textbooks.

5. Complete this initial analysis and then read the discussion questions. Typically, you will already

have the answers to the questions but with a broader consideration. At this point, you can add the

details and/or analytical tools required to solve the case.

Case Study Questions:

1. What is Google’s corporate strategy? Does Google have a clear vision of what it wants to

become?

2. Use Porter’s Essentials Test (Chapter 12) to determine if this strategy creates competitive

advantage. If so, how? If not, why not?

3. Look beyond the conventional sources of synergy and consider complementarities, bargaining

power, and rivals. What threats does Google face?

4. Does Google need to refocus? How should Google delineate its corporate boundaries and which

businesses, or products would you recommend abandoning or divesting, if any?

Choose a topic related to society that you would like to write about and explain why this topic is of interest to you. (You will use this topic throughout the course in 4 additional discussion posts. You will use discussion board feedback to edit, modify, and combine those discussion posts into a final paper that you will submit in Week 9. As you make your topic selection, please note that you will also be required to relate your topic to the field of sociology by connecting it to one of the following sociological perspectives in week 2: Functionalism, Symbolic Interactionism, Conflict, Feminism.)

Topic Examples:

Examples include topics related to major events going on in society, the career path that you are considering, or a social issue that you are familiar with such as:

· Healthcare disparities

· Mental Health

· Social Media

· Government and Sociology

· Housing Disparities

· Families and how they have changed over time.

· Educational Disparities or transformation over time.

1. Define the following:

a. Meritocracy

b. Feminization of poverty

c. Pink collar work

d. Absolute poverty

2. How does Symbolic Interactionist theory explain inequality in the United States?

3. How does stratification relate to socialization considering intra and inter generational mobility?

4. Discuss the theoretical similarities and differences of Karl Marx and Max Weber perspectives? 4b.Which of both theories best analyze or represent American society social classes as you know it

5. Discuss Karl Marx explanation of exploitation, inequality and alienation.

6. In contemporary sociological models of the U.S. class structure, discuss Max Weber’s model as they relate to the various social classes from the Capitalist (upper) Class to the Under Class?

6b. How true is the American cliché pull yourself by your boot strap in relationship to Max and Weber’s theories