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GM Micro-Challenge Overview

The GM Micro-Challenges are intended to help you appreciate the resources available and challenges associated with global marketing to another country.  For these assignments, you will assume the role of an employee at a company providing global marketing assistance.  You will engage in tasks and research related to the specific country and US state which you have been assigned (YOUR COUNTRY/YOUR STATE).  The GM Micro-Challenges will involve your responding to a selection of memos from your manager.  Your responses will require the collection, analysis, and concise provision of the information requested of you in a business memo format.

YOUR COUNTRY/YOUR STATE

See the list of assigned countries and U.S. states in Module 1.   

M2 – GM Micro-Challenge: Export Particulars

Your manager’s memo to you is below.  In it your manager is giving you tasks to address regarding international trade.  You are not expected to be an expert, just willing and able to use the resources available to develop an accurate response.      

Your memo should start with an introduction that reminds the manager what s/he requested you to do.  Next, overview the information your manager can expect to find in your memo.  After that, respond to each topic you were requested to address in sequence.  For each topic, your response should clearly state the question(s) you understood you were to address.  Then give a written response to the question that summarizes the source information.  Your written response should then be supported with (1) an image that shows the specific source information you used, and (2) a weblink to that source in case your manager wants to seek out additional information.  Note: An image does not replace your written response, it only shows the source information used.  Finally, you may choose to provide a conclusion to your memo.

Images may be screen clipped to include them.  That image should show the name of YOUR COUNTRY/YOUR STATE.  

To: You

From: Your Manager

Date: October 18, 2021

Subject: Export Particulars

Below are four questions that the company has to respond to next week for various clients.  Your co-worker Brad has had to travel abroad on short notice so these tasks have now fallen to you.  

Consider each question, examine sources, and provide a brief response that could be given to the client.  Include a screen clipping of all your source material.  That image should show the name of YOUR COUNTRY/YOUR STATE and the exact information that supports your response.      

Brad left some potential sources you might find helpful.  Clients who desired to remain anonymous have had their names withheld.  Their name(s) will be added to the final report later by the management team.  

1. A company requested assistance with general export advise from YOUR STATE.  What organization and person would be helpful contacts?

* Provide them with contact information for the agency that assists with export in YOUR STATE and for a specific contact person there.  (National Association of District Export Councils – https://www.usaexporter.org/)  

2. Jewel Bait Company (https://jewelbait.com/) is considering direct export of its fishing lures through online sales to customers in YOUR COUNTRY.  Identify the number used to classify their products for export.  Evaluate their website for international customers.   

* What is the US Schedule B Number for their product? (US Census Bureau – https://uscensus.prod.3ceonline.com/)  

* Jewel Bait Company also want their website evaluated for international customers.  (Evaluate their website to see whether it (1) can offer information in various languages; (2) converts prices to different currencies; (3) clarifies international shipping options; and (4) provides details regarding international returns/exchanges.)  Discuss whether the firm is ready.  Provide a weblink to a retail website that has a better design for international shopping and explain why.                 

3. TEquipment (https://www.tequipment.net/AGM-Global-Vision/) has been contacted by someone in YOUR COUNTRY regarding night vision goggles which are sold for night hunting.  Is there anybody in YOUR COUNTRY to whom the firm cannot sell?  Is the product considered “dual use” and/or does it require an export license?  

* For exports to your country, are there any people, companies, or organizations to which TEquipment cannot sell?  (OFAC’s Consolidated Sanctions List)

* Does this product require an export license or is it consider a “dual use” item?  (US Commerce Control List (CCL) and ITAR Munitions List for anything in this category)    

4. Some farmers in YOUR COUNTRY want to buy heirloom vegetable seeds (non-GMO, many varieties) from Eden Brothers (https://www.edenbrothers.com/).  Are there phytosanitary requirements?  What would the import tariff rate be for YOUR COUNTRY?

* What phytosanitary NTBs would be associated with sales to YOUR COUNTRY?  (Office of the US Trade Representative (USTR) – 2018 National Trade Estimate (NTE) on Foreign Trade Barriers) 

* What import tariffs would be associated with sales to YOUR COUNTRY?  (Office of the US Trade Representative (USTR) – 2018 National Trade Estimate (NTE) on Foreign Trade Barriers) 

YOUR COUNTRY

YOUR STATE

Ireland

Ohio