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Centennial College Coca Cola Marketing Strategy Essay

 

Question?

The core knowledge of marketing principles is the 4P marketing strategy (Product, price, promotion and place). Online videos are also arranged according to the order.

4C is another strategy which corresponds with 4P together, which is a classical theory as well.

Choose a company, and evaluate its 4P and 4C strategies.

Your essay assignment must:

1)Be at least 1000 words, excluding your references at the end.

2)Be set in 12 point Times New Roman font.

3)Be single-spaced.

4)Include the number of words just under the title.

5)Have no emphasis (bold, italics, underline) on any text, except for Headings, which should be set in bold.

6)Have a title.

7)Below your title, have your name there.

8)If you wish to quote (cite) direct text from an article or book, then you must place the exact words in quotation marks, and immediately after this, provide the author surname, date and page number. You must write, for example:

Some have argued that although human beings have sought progress, they have ‘achieved mainly destruction, desolation, misery’ (Mayo, 1949: 3).

9)Following your text you should provide a heading (bold 12 point Times New Roman) that says ‘References’

https://docs.google.com/document/d/133Ml-0pwuM-W7MfxpLMmKjXT4nTxJnn3CYDOazbJVec/edit