Business Finance Homework Help

I’m studying and need help with a Marketing question to help me learn.

Before attempting to respond to this post, refer to the “Trade Promotions: Appealing to Other Businesses” 

According to the text, why are trade shows important? Assume you were tasked with overseeing a B2B sales promotion for a product. Describe the product and describe the type of trade show you would seek to participate in (what types of businesses would you seek to be with). Then, describe how you would participate and explain the goal of these activities. How would you know if you had a successful trade show experience?