Writing Homework Help

Task:

This class professor is crazy, please make sure write as detailed as possible. Make sure answer all questions, otherwise, will cost a lot of points.

Word count at least 850.

Visit Coconut Girl’s (Links to an external site.) website, exploring their current product offerings and information about the company, as well as watch this short video that describes the impetus for their company and their pitch on ABC’s Shark Tank:

Format of Responses:

• Number your responses so it is clear which question you are referring to, making sure that you identify and develop your logic and rationale for your recommendations. For example, a question might ask who you believe the target market would likely be for a company. You might suggest that one target market descriptor for a company selling a technological accessory might be women, ages 18-24, with the supporting rationale, as exemplified below:

1. I believe the Target Market would likely be Women, ages 18-24. They are of the right age demographic to be technologically inclined and because this is a product aiming at providing a slim band and multiple color options, I think this would appeal to younger women consumers.

Citations:

It is expected that you will cite any external sources used in the creation of your response. Citations must include the parenthetical reference right after the data/information, along with a Works Cited with the full citation at the end of your post. Any work that is directly cited needs to have quotation marks, followed by the parenthetical reference and its full citation in the Works Cited.

Do not plagiarize any part of this assignment. For a refresher on plagiarism, please review the Ethical Standards of the Class in the Start Here module.

Coconut Girl Company Questions

1. Discuss individual product decision recommendations you feel would make this product stand out in the competitive ice cream/frozen treat market, and to ultimately build your product and your brand. Consider recommendations regarding the product itself (attributes), branding, packaging, labeling, and support services, supporting your recommendations with your rationale.
2. Coconut Girl is looking to expand their product line and mix in order to grow and meet changing customer needs. You are hired as a consultant for the new product’s development. Outline your strategic review (target market, objective(s), and characteristics you’d like your products to have) and brainstorm multiple ideas for new products – both product line ideas as well as product mix ideas.
3. Selecting the one idea that you generated from Question 2 that you believe is the most “real,” “winnable” and “worth doing” (see Concept Testing & Business Analysis stages), develop its concept in greater depth and provide your argument for why you believe this is the best idea to move forward with.
4. Using your idea from Question 3, supposing Coconut Girl was going to put your product idea into production, present your argument for the likely adoption of this product by consumers by utilizing and applying the pre-requisites for successful new product adoption to your idea, making any needed recommendations for Coconut Girl as to how they could improve the likely adoption.
5. In analyzing their existing product decisions, make your argument for whether Coconut Girl has created value with their products (meaning that they have generated benefits for the consumers above and beyond the cost; you can look at product decisions such as their attributes, branding, packaging, labeling, augmented services, product lines/mix decisions, etc.) and if so, how. If not, why not?