Writing Homework Help

I’m working on a marketing question and need an explanation and answer to help me learn.

1. The case makes clear the financial incentives to bring in new business outweighed the incentives to report the mortgages as defective.  In fact, discretionary salary and bonus if Citi employees, all the way to the CEO, depended on the percentage of loans approved.  What factors led this range of employees to look the other way when mortgages that did not meet guidelines were approved?