Writing Homework Help

VCU Rise of Walmart Phillip Morris and Best Buy Case Studies

 

Case study 1: Walmart

a. What is Walmart’s overall strategy?

b. In comparison to Walmart’s competitors, why is Walmart so successful?

Case study 2: Phillip Morris : 

What is the impact the Phillip Morris Company effect the industry? 

Case study 3: Best Buy 

a.How well is BEST BUY doing compared to Amazon in 2017? ( Provide detail)

b. What were the strategic challenges facing BEST BUY in 2012?

response for best buy:

Reinventing Best Buy

Executive Summary

The case of reinventing the Best Buy strategy shows that acknowledging the issues and strategically addressing them helps rebuild trust and integrity, resulting in success. Bringing back the company as a critical player in the industry took years to address many challenges, but it was possible and doable. Teamwork among the management and employees is one of the factors that made the strategy work.

Introduction

The Best Buy case study showed how the company saved itself from the brink of bankruptcy and closure by reinventing its strategies in customer relations, employee appreciation, and expenditures, and ventured into technology and innovation under the five-point plan “Renew Blue”.

Body

Best Buy shares increased to 58.56% in the market compared to Amazon’s 22.45% in 12 months, according to the report of The Wall Street in 2017. The news shocked many since Best Buy has shown signs of failure in 2012 but still succeeded due to reinvention – the Renew Blue strategy (Mourdoukoutas, 2017). Also, in 2017, Google announced its partnership with Best Buy as its newest vendor partner in Canada. Best Buy’s stores-within-stores featured Google products like Pixel phones, Daydream View VR headsets, and Chromecast Ultra streaming devices. Moreover, it opened five new outlet stores following a new format wherein, for eight hours each day from Friday to Sunday, the stores sold floor models, returned items that had been opened, and clearance merchandise (Wells & Ellsworth, 2018).

Best Buy’s success in 2017 was a surprise to many because in 2012, the company was on the verge of closing its business for good. Even though there were not many competitors, the company (or its associates) itself was the problem. It went strategically bankrupt since the management itself had some internal issues, then financial collapse followed (Downes, 2012).

Conclusion

Best Buy’s “Renew Blue” strategy created an opportunity for the company to regain its status, customers, and earnings. It shows that a well-managed company with a well-thought strategy that fits the market’s needs can bring a ‘brain-dead’ business back to life.

References

Downes, L. (2012). Why Best Buy is Going out of Business…Gradually. Forbes. https://www.forbes.com/sites/larrydownes/2012/01/02/why-best-buy-is-going-out-of-business-gradually/?sh=25c6b133236c.

Mourdoukoutas, P. (2017). Best Buy Beats Amazon. Forbes. Retrieved 26 June 2021, from https://www.forbes.com/sites/panosmourdoukoutas/2017/08/29/best-buy-beats-amazon/?sh=58305cea69ea.

Wells, J., & Ellsworth, G. (2018). Reinventing Best Buy. Harvard Business School.

response for phillip morris :

Impact of Philip Morris Company on the Industry

According to (Ruback, 1993), Philip Morris Company profited from the sales of cigarettes both from the local market and the international market through exportation. However, the company’s main strategy was to ditch the tobacco business for an all-food diversification strategy initiated in 1966. At that time, Kraft Incorporation was among the leading food industry in the world. To adapt its strategy, Philip Morris Company offered Kraft Incorporation a tender to buy it for $90. The giant food industry declined as an undervalue. From this buyout offer, there were some impacts on the industry, including changes in the financial positions of industries, a leveraged buyout attempt by the management of Kraft Inc. with the most unprecedented price in the company’s history. Additionally, uncertainty about the market value of food assets grew significantly, restructuring plan which caused the dislocation of industries, legal actions were to be taken on Philip Morris Company, and an increase in the price of Kraft’s common stock, increasing the dividends of shareholders.

Ruback, R. (1993). Philip Morris Company and Kraft, Inc. Lecture, Havard Business School.